B2B Content Marketing and Strategy

Grow your qualified traffic, convert more leads

Content that connects.

Growing your website traffic month-over-month and year-over-year is hard and getting harder. The solution isn’t necessarily more money or new tools – What we use to help drive conversions and qualified traffic is a methodological, data-driven approach to help you build, optimise, and scale your content marketing efforts.

Content Marketing is a strategic marketing approach:
B2B Content Marketing & Strategy, Content Marketing

13 pieces of content

On average before B2B buyers make a decision (MarketingCharts)
B2B Content Marketing & Strategy, Content Marketing

89% B2B Researchers

Gather information about potential purchases through the internet (Google)
B2B Content Marketing & Strategy, Content Marketing

3x more leads

Than outbound marketing, while costing 62% less (Demand Metric)

Tammer Mahdy

Content Marketing Consultant

B2B Content Marketing & Strategy, Content Marketing

How we work

B2B Content Marketing & Strategy, Content Marketing

Research & Strategy

Full content audit, keyword research, competitor and content gap analysis, and a thorough understanding of your goals and KPIs.
B2B Content Marketing & Strategy, Content Marketing

Development & Implementation

Content ideation and creation, from outlining and SEO through to optimisation, followed by organic and paid distribution and promotion.
B2B Content Marketing & Strategy, Content Marketing

Analysis

Monitoring and personalised reporting on your content’s performance to uncover the most valuable insights and demonstrate ROI.

What Is Content Marketing?

Content marketing is an inbound marketing approach that focuses on creating and distributing relevant and valuable content to attract and retain a clearly-defined audience. There are different types of content marketing, such as blogs, YouTube videos, and social media content, but in simple terms, it’s about understanding who your audience is, how and where they find solutions to their problems, and providing those solutions in the form of informative, engaging, and authoritative content. What Are Examples of Content Marketing? Content marketing answers specific questions people have, and despite the common belief that content marketing means blog posts, the ideal engagement channel should actually dictate the type of content you create.

Some examples are:

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Blog posts

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Videos

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Webinars

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Infographics

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Podcasts

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Case Studies

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Books/eBooks

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User-Generated Content/Influencer-Generated Content

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Memes and Quizzes

Is Content Marketing Good for B2B?

Extremely – in recent years, content marketing has proven to be one of the most effective inbound marketing strategies, and the content you produce tends to feed into your other marketing endeavours. Content marketing allows you to keep the conversation going and keep it relevant to your audience.

According to MarketingCharts, 52% of B2B buyers say they’re “definitely” more likely to buy from a brand once they’ve read their content, and those B2B buyers will consume roughly 13 pieces before making their decision.

It’s important to understand that good content marketing works across channels and all levels of the funnel: it helps your audience discover you. Once they find you, it can help develop them into an engaged and committed audience, and that committed audience is more likely to convert.

What we do

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Content strategy
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Content audits
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Keyword research
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Market analysis
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SEO Content creation/optimisation
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Content management
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Content monitoring setup
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Reporting