B2B Content Marketing and Strategy
Content that connects.
Growing your website traffic month-over-month and year-over-year is hard and getting harder. The solution isn’t necessarily more money or new tools – What we use to help drive conversions and qualified traffic is a methodological, data-driven approach to help you build, optimise, and scale your content marketing efforts.
Content Marketing Consultant
How we work
Research & Strategy
Development & Implementation
What Is Content Marketing?
Some examples are:
User-Generated Content/Influencer-Generated Content
Memes and Quizzes
Is Content Marketing Good for B2B?
According to MarketingCharts, 52% of B2B buyers say they’re “definitely” more likely to buy from a brand once they’ve read their content, and those B2B buyers will consume roughly 13 pieces before making their decision.
It’s important to understand that good content marketing works across channels and all levels of the funnel: it helps your audience discover you. Once they find you, it can help develop them into an engaged and committed audience, and that committed audience is more likely to convert.