Data & analytics

Understand your users, leverage that insight, and create competitive advantages.

Increase revenue with better data-driven decisions

At the heart of online marketing is analytics and we bring the tools and specific expertise to help you understand and leverage your data, wherever you are in your data-driven journey. Build loyalty, re-engage dormant users and create the kind of customer experience your audience is looking for.

“Oren is a super smart guy who is an expert in his field. Ever since I have known him, he has set a high bar for himself in terms of increasing his knowledge.In the ever evolving world of search this is important. He will always put his art ahead of commerciality, which is reassuring as a client of his. As, in the ethereal world of search, where a leap of faith is sometimes required, you can at least know that Oren’s advice is coming from a place of great knowledge and integrity.”

Darryl Bowman

CMO - Funding Circle

How we work

, Data and analytics

Research

We conduct a full account audit, customer and competitor analysis, and gain a thorough understanding of your campaign objectives and KPIs.

, Data and analytics

Strategy

Dynamic remarketing, conversion, and A/B testing strategies, plus audience segmentation for granular behaviour insights.

, Data and analytics

Optimisation

Personalising your analysis stack and data reporting to uncover the clearest and most profitable insights and make new discoveries

, Data and analytics

There's no one-size-fits-all

Find the right level of focus for the size of your website. Gain deeper behaviour insight on your users or figure out how to monetise your key pages. No matter your setup, we bring the right tools and approaches to uncover your most competitive advantages.

, Data and analytics

Landing Pages

We love split testing to increase conversion rates. Longer-style pages, for example, for visitors who have the time to research, or a single-interaction page, because different parts of your audience might have a different approach to your product.

The benefits of analytics

, Data and analytics

Personalise to your audience

Measure, analyse, and understand who they are, how, where, and when they engage with your content, and what drives their conversions.

, Data and analytics

Improved ROI

Audience retargeting and conversion rate optimisation to improve ad spend and lower your Cost-per-Acquisition.

, Data and analytics

Quicker decision-making

Move faster from insight to decision with data visualisation tools, personalised by user and business objectives.

, Data and analytics

Safer decisions

Data-based insights, clearly communicated, allow for safer decisions, and more meaningful competitive advantages.

“Oren is a fantastically eloquent and technical marketeer. He has a unique ability to make the complex simple, he’s mastered this to such a degree that I see him as an invaluable partner within my business area. He has a proven track-record within fast growth startups, and more recently in navigating the complex dynamics of large corporates. I already go out of my way to recommend him, and can’t wait to work with him again in the future.”

Peter K

Head of Marketing, Koyo

What we do

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Tracking audits

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eCommerce tracking setup

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Marketing pixel management (using Google Tag Manager)

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Audience segmentation

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A/B testing

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Site optimisation reports

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Campaign management

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Sales/conversion funnels setup and analysis

, Data and analytics

Support for in-house teams

We can support your existing in-house team or provide interim paid management while you scale.

, Data and analytics

Hiring?

Our expert candidate screening and interview advice will help you find the right person for your team.

Analytics stories

, Data and analytics

Packed.co 50% reduction in Cost Per Acquisition within 1 month

Packed is an ingeniously practical app that simplifies group travel by allowing everyone in the group to coordinate, organise, and book through one shared channel

Paid search plays an obvious part in their lead generation. By mid-2020, however, their campaigns were running at higher than expected cost, with lower than expected engagement.

After auditing their ads account, we discovered three key areas we could restructure to optimise and improve their campaign performance:

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Isolating and setting up dynamic retargeting ads, to target returning users, service line page visitors, and other website audiences in an “always- on”, automated re-engagement campaign.

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Budget and bid strategy, which allowed us to segment the account by location and keyword, as well as by key service lines, while targeting higher-performing locations with lower-cost keywords.

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Optimise their messaging to engage along the full funnel, using broader, more generic keywords at the top of the funnel and capturing more meaningful intent with targeted, niche keywords at the bottom of the funnel.

The result of this restructuring was over 500 dynamic campaigns. We further managed these campaigns with targeted messaging to help optimise conversion rates and quality score.

Most importantly, though, the payoff was immediate within the first month, packed saw their average cost per acquisition decrease by 50%, along with a 30% increase in conversions.

, Data and analytics

-50% CPA within 1 month

, Data and analytics

+30% Click Through Rate

, Data and analytics

SeedLegals increase revenue by almost 100%

SeedLegals is the one-stop legals platform founders and entrepreneurs need to get investment ready, get funded, and grow their businesses.

The account audit revealed that their returning audience cost less than half of acquiring a new audience.

With this information, we immediately segmented the account to target new and returning users with their own respective campaigns, while assigning 100% of the budget to returning users.

By doing this, we saw an immediate 50% drop in cost per acquisition. At the same time, the number of qualified leads doubled. And because the budget and conversion rates remained the same, this resulted in nearly a 100% increase in revenue for SeedLegals.

, Data and analytics

– 50% CPA

, Data and analytics

+approx. 100% Revenue

Ready to turn your data into revenue?