Data & analytics
Understand your users, leverage that insight, and create competitive advantages.
Increase revenue with better data-driven decisions
At the heart of online marketing is analytics and we bring the tools and specific expertise to help you understand and leverage your data, wherever you are in your data-driven journey. Build loyalty, re-engage dormant users and create the kind of customer experience your audience is looking for.
“Oren is a super smart guy who is an expert in his field. Ever since I have known him, he has set a high bar for himself in terms of increasing his knowledge.In the ever evolving world of search this is important. He will always put his art ahead of commerciality, which is reassuring as a client of his. As, in the ethereal world of search, where a leap of faith is sometimes required, you can at least know that Oren’s advice is coming from a place of great knowledge and integrity.”
Founder & Google Analytics Lead
How we work
We conduct a full account audit, customer and competitor analysis, and gain a thorough understanding of your campaign objectives and KPIs.
Dynamic remarketing, conversion, and A/B testing strategies, plus audience segmentation for granular behaviour insights.
Personalising your analysis stack and data reporting to uncover the clearest and most profitable insights and make new discoveries
There's no one-size-fits-all
Find the right level of focus for the size of your website. Gain deeper behaviour insight on your users or figure out how to monetise your key pages. No matter your setup, we bring the right tools and approaches to uncover your most competitive advantages.
The benefits of analytics
Personalise to your audience
Measure, analyse, and understand who they are, how, where, and when they engage with your content, and what drives their conversions.
Audience retargeting and conversion rate optimisation to improve ad spend and lower your Cost-per-Acquisition.
Move faster from insight to decision with data visualisation tools, personalised by user and business objectives.
Data-based insights, clearly communicated, allow for safer decisions, and more meaningful competitive advantages.
“Oren is a fantastically eloquent and technical marketeer. He has a unique ability to make the complex simple, he’s mastered this to such a degree that I see him as an invaluable partner within my business area. He has a proven track-record within fast growth startups, and more recently in navigating the complex dynamics of large corporates. I already go out of my way to recommend him, and can’t wait to work with him again in the future.”
What we do
eCommerce tracking setup
Marketing pixel management (using Google Tag Manager)
Site optimisation reports
Sales/conversion funnels setup and analysis
Support for in-house teams
We can support your existing in-house team or provide interim paid management while you scale.
Our expert candidate screening and interview advice will help you find the right person for your team.
Packed.co 50% reduction in Cost Per Acquisition within 1 month
Packed is an ingeniously practical app that simplifies group travel by allowing everyone in the group to coordinate, organise, and book through one shared channel
Paid search plays an obvious part in their lead generation. By mid-2020, however, their campaigns were running at higher than expected cost, with lower than expected engagement.
After auditing their ads account, we discovered three key areas we could restructure to optimise and improve their campaign performance:
Isolating and setting up dynamic retargeting ads, to target returning users, service line page visitors, and other website audiences in an “always- on”, automated re-engagement campaign.
Budget and bid strategy, which allowed us to segment the account by location and keyword, as well as by key service lines, while targeting higher-performing locations with lower-cost keywords.
Optimise their messaging to engage along the full funnel, using broader, more generic keywords at the top of the funnel and capturing more meaningful intent with targeted, niche keywords at the bottom of the funnel.
The result of this restructuring was over 500 dynamic campaigns. We further managed these campaigns with targeted messaging to help optimise conversion rates and quality score.
Most importantly, though, the payoff was immediate within the first month, packed saw their average cost per acquisition decrease by 50%, along with a 30% increase in conversions.
-50% CPA within 1 month
+30% Click Through Rate
SeedLegals increase revenue by almost 100%
SeedLegals is the one-stop legals platform founders and entrepreneurs need to get investment ready, get funded, and grow their businesses.
The account audit revealed that their returning audience cost less than half of acquiring a new audience.
With this information, we immediately segmented the account to target new and returning users with their own respective campaigns, while assigning 100% of the budget to returning users.
By doing this, we saw an immediate 50% drop in cost per acquisition. At the same time, the number of qualified leads doubled. And because the budget and conversion rates remained the same, this resulted in nearly a 100% increase in revenue for SeedLegals.
– 50% CPA
+approx. 100% Revenue