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B2B Channels: How to Choose, Test & Validate Your Marketing Channel Mix
While many blog posts out there will claim that the list of potential B2B marketing channels is vast, endless, and confusing, I don’t believe that’s quite true. In most cases, B2B companies drive growth on a select few digital channels; the ones which are well-known and established. So, no need to feel FOMO. At the [...]
Is Demographic Segmentation Important?
Should You Target Based on Demographic Segmentation? Demographics are defined as parameters such as gender, age, location, languages, annual income, marital status, family size, education, and more. These are the socioeconomic details. Many marketers use this information, and segment a target audience based on demographics. Whilst demographic segmentation is a good starting point, you shouldn’t […]
B2B SaaS Growth Marketing Tips: 3 Key Rules
The marketplace is packed with SaaS solutions for file storage, project management, finance, and everything else you can think of. Total global SaaS revenue is reported to be at $80 billion, and is set to grow beyond $143 billion by 2022. How do you grow a SaaS business with this kind of competition? More importantly, […]
9 of the Best Marketing Technology (MarTech) Blogs
The Best MarTech Blogs on the Web MarTech is a constantly evolving landscape, where new products are regularly launched claiming to be the next big innovation to transform your marketing strategy. In fact, Scott Brinker’s Marketing Technology Landscape Supergraphic 2019 features 7,040 MarTech solutions – that’s up from around 1,000 five years ago. How to […]
Growth Hacking: Your Complete Guide
Since the concept of growth hacking was defined by Sean Ellis in 2010, this innovative approach to marketing has skyrocketed. But what actually is growth hacking, and how can you use this methodology to grow your own business? Throughout this series of articles and videos, I’ll take you through the basics of the growth hacking framework and how to put it into practice.
Tips For Recruiting Your Startup’s Head of Growth
When startup founders need someone to lead their business growth, they sometimes look to hire a full-time CMO or Head of Growth. This can often be a critical mistake… Early-stage businesses certainly need strategic vision, and an experienced marketer will undoubtedly add that. But startups and scaleups also need to remain flexible, agile, and able […]
What Makes the Best Startup Marketing Agency?
The startup world is powerful. According to Crunchbase, there was a 205% increase in venture capital investment between 2014 and 2018. With so many early-stage businesses vying for fast growth, marketing companies have sprung up everywhere to snatch their piece of the pie. However, not all of these marketing “experts” have got what it takes […]
How We Define ICPs for Optimal ABM Success
B2B marketing has a new hype: account-based marketing (ABM). Before going full-steam ahead, how do you maximise your chances of success? I’ll explain how defining and validating an Ideal Customer Profile (ICP) helps you zero-in on high-priority targets, focus your retargeting efforts, and weight budgets for the biggest impact. By reading this article, you’ll learn: […]
Establishing Product-Market Fit: The Basic Principles
Guiding you to the end of the product-market fit rainbow… I focus on growth marketing for startups. This involves setting solid foundations from which to scale a business – usually a tech business in the startup world. I need to maintain a full funnel view, and I need to integrate product expertise with engineering, automation, […]
What’s the Secret to a Perfect Customer Journey Map?
Customer journey maps look relatively simple, but they do require expertise and experience to get right. This article will help you research and design a customer journey map better than your competitors. A customer journey map is a visual diagram which highlights the different steps a customer takes when interacting with your business. It encapsulates […]
Lagging Indicators vs Leading Indicators
An Introduction to Lagging and Leading Indicators By default, entrepreneurs are competitive and hate to lose. Constantly seeking success, they meticulously measure progress through increased sales, return on investment (ROI), customer and employee satisfaction, and speedy company growth. These important Key Performance Indicators (KPIs) define what success looks like for CEOs and startup founders. A […]