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Black Friday Facebook Ads Strategy: How We Achieved 360% ROAS & Cut CPA by 130%
Black Friday is one of the most chaotic and competitive periods in the eCommerce industry, with every brand jostling for the attention of consumers in exactly the same channels. And as people get used to better deals for longer periods of time...
How to Think About Product & Service Positioning: 6 Key Considerations
In recent months, I’ve been delving into positioning more and more. As an on-demand CMO, I tend to get pulled in multiple directions — between strategic and tactical tasks, and between commercial and operational focus. I offer a service which is complex and evolving...
What to Know When Hiring a CMO for Your Startup
I recently wrote a LinkedIn post about why CMOs fail when they migrate from a corporate role into an early-stage venture. And in this short article, I want to dig a bit deeper into the topic, and also highlight what to look for when you’re hiring a startup CMO (or equivalent). [...]
Why Do Leaders Rely on Personal Networks When Hiring Senior Marketing Talent?
We’ve surveyed 40 marketing leaders – a cohort consisting of CMOs, marketing directors, heads of marketing, and agency founders. The goal was to learn more about their hiring process, specifically when recruiting senior marketers around the £40-60k salary range...
LinkedIn Jobs vs Recruitment Agencies: Why Marketing Leaders Prefer a Hiring Platform
In recent research, we discovered that 45% of marketing leaders choose their own personal networks as their favourite hiring channel for recruiting senior marketers. Online jobs boards are the most disliked channel, with 55% selecting this as the worst hiring channel for marketers in the £40-60k wage bracket...
B2B Channels: How to Choose, Test & Validate Your Marketing Channel Mix
While many blog posts out there will claim that the list of potential B2B marketing channels is vast, endless, and confusing, I don’t believe that’s quite true. In most cases, B2B companies drive growth on a select few digital channels; the ones which are well-known and established. So, no need to feel FOMO. At the [...]
Is Demographic Segmentation Important?
Should You Target Based on Demographic Segmentation? Demographics are defined as parameters such as gender, age, location, languages, annual income, marital status, family size, education, and more. These are the socioeconomic details. Many marketers use this information, and segment a target audience based on demographics. Whilst demographic segmentation is a good starting point, you shouldn’t […]
B2B SaaS Growth Marketing Tips: 3 Key Rules
The marketplace is packed with SaaS solutions for file storage, project management, finance, and everything else you can think of. Total global SaaS revenue is reported to be at $80 billion, and is set to grow beyond $143 billion by 2022. How do you grow a SaaS business with this kind of competition? More importantly, […]
How to Give Your Chatbot Character
Chatbots are getting better and better, as artificial intelligence (AI) and machine learning technologies are enhanced over time. Couple that with recent advances in natural language processing, and it’s easy to see why chatbots have gone from simple gimmicks to powerful tools when it comes to sales, marketing, and customer...
9 of the Best Marketing Technology (MarTech) Blogs
The Best MarTech Blogs on the Web MarTech is a constantly evolving landscape, where new products are regularly launched claiming to be the next big innovation to transform your marketing strategy. In fact, Scott Brinker’s Marketing Technology Landscape Supergraphic 2019 features 7,040 MarTech solutions – that’s up from around 1,000 five years ago. How to […]
Growth Hacking: Your Complete Guide
Since the concept of growth hacking was defined by Sean Ellis in 2010, this innovative approach to marketing has skyrocketed. But what actually is growth hacking, and how can you use this methodology to grow your own business? Throughout this series of articles and videos, I’ll take you through the basics of the growth hacking framework and how to put it into practice.
Tips For Recruiting Your Startup’s Head of Growth
When startup founders need someone to lead their business growth, they sometimes look to hire a full-time CMO or Head of Growth. This can often be a critical mistake… Early-stage businesses certainly need strategic vision, and an experienced marketer will undoubtedly add that. But startups and scaleups also need to remain flexible, agile, and able […]