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What is a Journalistic Approach to Content Marketing?
Journalists are experts at understanding prevalent issues and themes, and tackling real issues for the interest of their readers, viewers, or listeners. Content marketers can learn a lesson or two from their approach, and this article will outline how. What can you expect from this article? Digging up competitor and audience information Content creation – […]
9 Reasons Why Your Marketing Automation is Failing (And How to Avoid Them)
Marketing Automation is not a new thing. When done right, marketing automation can bring down costs significantly and turn even the worst converting marketing channels into one with positive ROI. At its core, marketing automation means using software, technology and human judgement to nurture prospective customers and engage existing ones with personalised messaging, targeted content […]
Link-building vs Digital PR: Has the Line Disappeared Forever?
Typically, PR is seen as a method of generating brand awareness among a target audience, ensuring that a business has exposure on a local, national and international level. It conjures up images of young executives haranguing local newspapers over the phone, brainstorming an audacious stunt, and schmoozing TV personalities. This stuff certainly still goes on […]
13 Advanced AdWords Optimisation Strategies for Better Conversions
Back in 2000 when it first launched, Google AdWords had a flat CPM (cost per impression model). Ever since Scott Banister, an 18-year-old college dropout came up with the multi-billion-dollar idea of businesses paying for placement on search and display listings, advertising has never looked the same. According to Google Economic Impact Report, businesses generate […]
In-house vs Outsourced Pros & Cons: Digital Marketing
Your business has been around for a while and you are thinking of scaling things up now. You have found the right product-market fit. Alternatively, maybe you’ve already seen success with marketing and want to accelerate your efforts. A study by Contently and Adweek shows that 76% of marketers believe they could increase ROI or marketing […]
5 Reasons Why Your Content Marketing is Failing
Content Marketing is one of the biggest things to have happened to the world of business in the last few years. Perhaps second only to Social Media and the two aren’t exclusive of each other either. The kind of success that has been put on a show by some of the best in the world […]
Report: Industry standards for Adwords cost per acquisition 2016
Cost Per Acquisition, or “CPA,” is the aggregate cost that you incur when your ad converts – essentially when the goal of your ad is accomplished. The goals can, of course, be one of many types, depending on what your agenda was to set up an AdWords campaign in the first place – clicks to […]
3 Benefits of Personalisation
The Benefits of Personalising Marketing Communications There is no doubt that personalisation is become crucial to the success of any digital marketing campaign. We have long seen the use of personalised emails, however companies are becoming more and more creative in the way they are using personalisation to improve engagement and ultimately increase revenue. Deep […]
Link-building Strategy: The Personal Approach
Link-building: What is the “Personal” Approach? The reason we see this method as being particularly rewarding is that the best kind of link for you to attract is a natural link from someone who has read your content and deemed it linkable. The key word in the last sentence was ‘someone’ – a real person. […]
How to Encourage Your Team to Think Creatively
Creativity is very much in demand. The tech sector has grown exponentially over the past few decades, and the value of creative ideas has soared. Companies that are right at the forefront of technological advancement, like the all powerful Google, want to capitalise on the undeniable value of these ideas by creating time for their […]
5 ways to improve your outreach response rate
How to Improve Responses to Outreach A big part of digital marketing that is often overlooked is the human element. Sure, we spend a lot of our time staring at a screen and using various programs and tools to perform tasks for us, but that doesn’t mean we don’t occasionally have to interact with others. […]