Case Studies

We reduced high risk links by 90%

Wonga.com are one of the most successful London start ups, they were the first company to take loans online. Wonga.com operate in one of the most dynamic and competitive industries in search marketing, with Google creating a unique payday loan algorithm to tackle spam and keyword manipulation in this sector. After Kurves success with the Wonga.com domain we were handed the Spanish domain Wonga.es to improve their search fortunes.

Results

Over the course of one year we were able to significantly clean up Wonga.es’s link profile:

Increased very low risk links by 98%

Reduced moderate risk links by 77%

Reduced very high risk links by 90%

The more harmful links we removed, the better Wonga.es’s organic rankings performed:

40+

Important keywords tracked

550%

Increase in organic conversions

57%

Of keywords have seen ranking improvements

670%

Increase in new users from organic search

20%

Reduction in Bounce rate

Objective

Wonga.es came to Kurve with a spammy collection of links to their name. Following the release of Google’s Panda 2.0 algorithm, links from low quality domains which used keyword stuffed anchor text resulted in nasty penalties from the search engine. This caused Wonga.es to plummet down the organic search results. Our goal was to “cleanse” the Wonga.es link profile, removing harmful links and helping them to get back on top.

STRATEGY

Our first port of call was to tackle the nasty links which were harming Wonga.es’s organic performance. To do this our SEO team dug deep into the website’s backlink profile, conducting a comprehensive audit of all Wonga.es and a recently purchased domain Credittopocket.com. Every link was then subject to a manual review and classified to highlight the most serious, harmful offenders. Our team then got underway with a large-scale outreach process, contacting as many webmasters as possible in order to remove the spammy links. In cases where webmasters responsible for harmful links were out of reach, we arranged for the links to be directly disavowed by Google.

Testimonials

Darryl Bowman

Oren is a super smart guy who is an expert in his field. Ever since I have known him, he has set a high bar for himself in terms of increasing his knowledge.In the ever evolving world of search this is important. He will always put his art ahead of commerciality, which is reassuring as a client of his. As, in the ethereal world of search, where a leap of faith is sometimes required, you can at least know that Oren’s advice is coming from a place of great knowledge and integrity.

CMO - Funding Circle

Daniel Hegarty

Oren made a huge impact on our search function at Wonga, and did so very quickly. He brought a wealth of knowledge and a potent intellect to bear on a complex set of problems, with unsurprisingly positive results. Great guy – focussed, smart and a creative thinker.

Founder & CEO at Habito

Ben Godfrey

Oren understands acquisition inside out. He is a master of all forms of traffic generation and of web and campaign analytics. He has a voracious appetite for continuous improvement and deftly deploys the best tools available. At Wonga he’s been a key part of a digital marketing team which has generated phenomenal growth.

Engineering Manager at Facebook

Sajid Akhtar

Oren has been a mentor to me for 5 years now and I owe him a great deal having learnt SEO and PPC from him. He’s nicest and calmest guy you’ll ever meet, and has an eclectic skillset to match. He is a master in SEO and PPC marketing, and he never ceases to evolve as the industry develops. I would warmly recommend Oren’s to any business in need to SEO and PPC advice/services and I look forward to working with him in the future.

Technology Director, Data Science Practice - Publicis Media MENA