We reduced high risk links by 90%
Wonga.com are one of the most successful London start ups, they were the first company to take loans online. Wonga.com operate in one of the most dynamic and competitive industries in search marketing, with Google creating a unique payday loan algorithm to tackle spam and keyword manipulation in this sector. After Kurves success with the Wonga.com domain we were handed the Spanish domain Wonga.es to improve their search fortunes.
Over the course of one year we were able to significantly clean up Wonga.es’s link profile:
Increased very low risk links by 98%
Reduced moderate risk links by 77%
Reduced high risk links by 100%
Reduced very high risk links by 90%
The more harmful links we removed, the better Wonga.es’s organic rankings performed:
Important keywords tracked
Increase in organic conversions
Of keywords have seen ranking improvements
Increase in new users from organic search
Reduction in Bounce rate
Wonga.es came to Kurve with a spammy collection of links to their name. Following the release of Google’s Panda 2.0 algorithm, links from low quality domains which used keyword stuffed anchor text resulted in nasty penalties from the search engine. This caused Wonga.es to plummet down the organic search results. Our goal was to “cleanse” the Wonga.es link profile, removing harmful links and helping them to get back on top.
Our first port of call was to tackle the nasty links which were harming Wonga.es’s organic performance. To do this our SEO team dug deep into the website’s backlink profile, conducting a comprehensive audit of all Wonga.es and a recently purchased domain Credittopocket.com. Every link was then subject to a manual review and classified to highlight the most serious, harmful offenders. Our team then got underway with a large-scale outreach process, contacting as many webmasters as possible in order to remove the spammy links. In cases where webmasters responsible for harmful links were out of reach, we arranged for the links to be directly disavowed by Google.