Case Studies

We reduced high risk links by 90% are one of the most successful London start ups, they were the first company to take loans online. operate in one of the most dynamic and competitive industries in search marketing, with Google creating a unique payday loan algorithm to tackle spam and keyword manipulation in this sector. After Kurves success with the domain we were handed the Spanish domain to improve their search fortunes.


Over the course of one year we were able to significantly clean up’s link profile:

Increased very low risk links by 98%

Reduced moderate risk links by 77%

Reduced very high risk links by 90%

The more harmful links we removed, the better’s organic rankings performed:


Important keywords tracked


Increase in organic conversions


Of keywords have seen ranking improvements


Increase in new users from organic search


Reduction in Bounce rate

Objective came to Kurve with a spammy collection of links to their name. Following the release of Google’s Panda 2.0 algorithm, links from low quality domains which used keyword stuffed anchor text resulted in nasty penalties from the search engine. This caused to plummet down the organic search results. Our goal was to “cleanse” the link profile, removing harmful links and helping them to get back on top.


Our first port of call was to tackle the nasty links which were harming’s organic performance. To do this our SEO team dug deep into the website’s backlink profile, conducting a comprehensive audit of all and a recently purchased domain Every link was then subject to a manual review and classified to highlight the most serious, harmful offenders. Our team then got underway with a large-scale outreach process, contacting as many webmasters as possible in order to remove the spammy links. In cases where webmasters responsible for harmful links were out of reach, we arranged for the links to be directly disavowed by Google.


Darryl Bowman

Oren is a super smart guy who is an expert in his field. Ever since I have known him, he has set a high bar for himself in terms of increasing his knowledge.In the ever evolving world of search this is important. He will always put his art ahead of commerciality, which is reassuring as a client of his. As, in the ethereal world of search, where a leap of faith is sometimes required, you can at least know that Oren’s advice is coming from a place of great knowledge and integrity.

Daniel Hegarty

Oren made a huge impact on our search function at Wonga, and did so very quickly. He brought a wealth of knowledge and a potent intellect to bear on a complex set of problems, with unsurprisingly positive results. Great guy – focussed, smart and a creative thinker.

Ben Godfrey

Oren understands acquisition inside out. He is a master of all forms of traffic generation and of web and campaign analytics. He has a voracious appetite for continuous improvement and deftly deploys the best tools available. At Wonga he’s been a key part of a digital marketing team which has generated phenomenal growth.

Sajid Akhtar

Oren has been a mentor to me for 5 years now and I owe him a great deal having learnt SEO and PPC from him. He’s nicest and calmest guy you’ll ever meet, and has an eclectic skillset to match. He is a master in SEO and PPC marketing, and he never ceases to evolve as the industry develops. I would warmly recommend Oren’s to any business in need to SEO and PPC advice/services and I look forward to working with him in the future.

More Success Stories


decrease in CPA


decrease in CPA


From 13th to 2nd place on Google


Achieved rankings keywords