Outperform the competition
App Campaigns combine Google Ads & Apple Search Ads to generate more app installs and/or drive more in-app engagement. This is how we helped companies like Sweatcoin reach 404,320 installs in just 12 weeks, and this guide captures our process.
Download this guide to:
- Build your creative process and optimise it for success
- Learn how to use proxies and conversion windows to better target your campaigns
- Improve ad creation with testing and ad rotation
- Leverage data to hone future campaigns

Asset guide
Best practices to supercharge creative assets

Data assessment
Leverage data to optimise ads

Targeting tips
Increase conversions and reduce campaign spend

Optimistion checklist
Audit campaigns, step-by- step

8.5 billion
Google searches every day

140%
Increase in in-app conversions using ACi

40%
of app installs on Apple devices are sponsored






ACi & ASA are good for business
“The testing and campaigns we’ve done with Kurve have been hugely validated and we’re going to be accelerating this going forward.”

Bogdana Orzu,
Growth Campaign Manager, Sweatcoin
Growth Campaign Manager, Sweatcoin
Android & iOS
Are the most used operating systems worldwide, and we use them to help companies like MDacne, Nutmeg, SweatCoin, and more maximise their app campaigns. And whether it’s driving leads or accelerating growth, we work with scale-ups and corporates to build teams and execute on their strategic goals. Get in touch if you’d like to work with us.

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