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    Kurve generated a 273% increase in conversions (Shopify App Installs) during the engagement

    KITE

    KITE is a London based technology company with a vision to delight customers with personalised print-on-demand experiences and products all over the world and to be the global leader for print-on-demand technologies. KITE, founded in 2014, was acquired by Canon Europe in 2017 as part of a strategy to expand its digital services portfolio. Subsequently, in September 2019,Prodigi Group, the leading print API platform, acquired KITE from Canon Europe.

    The combined Group employs over 100 people, processes over 1,000,000+ printed items per month and has grown revenues x10 over the last 36 months.

    Results

    Kurve are very proud to have achieved the following results for KITE:

    15k Shopify app installs in a 12 month period achieved

    Generated 2.3k MQLs from over 80 new pieces of content

    Built out a robust content strategy

    Improved website MQL conversion rate to 17% from organic search traffic.

    Delivered over 13,000,000 impressions on Facebook

    Redesign and relaunch website

    Objective

    Kurve were set the challenge of identifying which growth channels would deliver sustainable growth to KITE and how the company could increase installs of it’s Shopify app.

     

    Strategy

    Kurve was brought in to build and execute on a growth marketing strategy that delivered immediate results and also provided KITE with sustainable growth for future success.

    Kurve first identified that a foundational step would be to improve KITE’s messaging, positioning and web experience and so in partnership with an experienced web development agency, 93digital, managed this transformation. Once an improved website was launched Kurve moved into a phase of conducting growth marketing experiments to drive growth. Channels deployed included, SEO, paid search, paid social, display ads and cold outreach. Instilling a growth culture, implementing marketing automation, leveraging curing edge studio-grade creatives on paid social were implemented to facilitate the growth.

    Kurve published over 80 pieces of content, which powered by effective distribution, drove over 15k Shopify app installs for KITE.

    We’ve been really impressed with Kurve’s agility and focus on delivering real value to our business. They are real experts with having built our growth marketing stack from the ground up, helping us create a data-rich approach to our marketing efforts and driving meaningful change in our organisation.

    Fionn Concannon, CEO at Kite.ly

    Fionn Concannon CEO at Kite.ly