Actionable insights, practical tips, and our latest thinking on marketing matters.

User acquisition has become a massive challenge in today's hyper-competitive mobile app market.

Understanding and improving app conversion rates matters. Why? Because it impacts your business – more users means more engagement and, ultimately, more revenue.

Without the right marketing strategy, even the most innovative apps may remain undiscovered in a saturated market, limiting their financial returns and overall impact. So what makes an app really...

Almost every business now has an app, and standing out from the crowd is more complicated than ever. But the potential is enormous - a successful mobile app can propel your business to new heights.

Typical Mistakes When Building Customer Journeys

First and foremost, it’s important to note that the challenges with customer journeys typically boil down to one simple issue: ultimately you’re not...