Actionable insights, practical tips, and our latest thinking on marketing matters.

App Store screenshots are the first look at your labor of love — your app. 

TikTok isn’t about dance-offs and lip-sync battles anymore – it’s a dynamic platform that has grown beyond anyone's predictions and is a key player in modern marketing strategies.

Without the right marketing strategy, even the most innovative apps may remain undiscovered in a saturated market, limiting their financial returns and overall impact. So what makes an app really...

In our digital-first world, mobile app advertising has emerged as an effective way to target mobile device users.

Unlike other forms of digital advertising, it offers a direct platform to engage...

In today's hyper-competitive app landscape, you need more than a great app. You need to know how it performs, where it can improve, and how it serves your users. Your guiding light is mobile app...

App Store Optimization (ASO) is a central pillar for visibility and user acquisition in the ever-evolving landscape of mobile apps.

Every day, countless great apps are published in App Stores – and go completely overlooked, lost in the crowd of the millions of others vying for attention.

Your app icon is the first thing potential users see. It's the storefront of your mobile app, and the first impression counts. 

All businesses run on numbers, and so do mobile apps.

Almost every business now has an app, and standing out from the crowd is more complicated than ever. But the potential is enormous - a successful mobile app can propel your business to new heights.

Standing out in the hyper-competitive mobile app landscape can feel like a needle in a haystack – and you're the needle.