Actionable insights, practical tips, and our latest thinking on marketing matters.

Google’s decision to sunset Firebase Dynamic Links is forcing app marketers and founders to rethink their deep linking and referral strategies. But rather than viewing this as a challenge, we see an...

Effective referral marketing is not just about launching an invite system—it is about measuring and optimising its impact. Here, we break down K-Factor, Viral Coefficient, and Retention Rate,...

We are delighted to share with you a comprehensive guide that outlines an actionable roadmap for launching a new app on a shoestring budget.

Each section provides a step-by-step approach, complete...

With millions of apps in the market, reaching your target audience is the biggest challenge app makers and marketers face. 

With over a billion active users across the globe, TikTok’s short-form video format commands unprecedented attention. 

Keeping on top of trends isn't only about staying updated as a mobile app developer. 

Are you an app developer or marketer struggling to monetize your mobile app? 

Gamification is transforming how users interact with apps across multiple industries. 

With attention spans getting shorter and the variety of choices increasing, capturing attention is harder than ever. 

TikTok is a powerhouse platform with over 1 billion monthly active users.