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    SERVICES

    Apps that do good deserve to do amazing

    Technology shapes people’s habits and lives. That’s why we specialise in helping purpose-driven apps amplify their influence in the world. With our professional expertise and shared values, we craft powerful strategies that deliver outstanding results.

    a lady inside a big screen holding a microphone, a guy on the left seated beside the mobile and a lady on the right side standing and using a laptop

    Award Winning App Growth

    • App Growth Agency 2023
    • Shorty Award 2023
    • TikTok Awards 2024
    • Shorty Awards Finalist
    • Shorty Awards 2024
    Company Mission

    Your Mission, Amplified

    Whether it’s scaling planet-friendly solutions or providing supportive tools to neurodiverse communities, our bespoke creative strategies ensure that every campaign aligns with your mission and generates tangible impact.

    At Kurve, we’ve honed our expertise by working with top value-driven apps across industries. We know the challenges you face – from reaching the right audience to driving long-term value – and we are committed to helping you at every step of the way. Read on to see how.

    Purpose-Driven Clients

    • sweatcoin
    • treecard
    • addie-app
    • Lifecake
    • commons
    • Fat Llama

    Our Approach

    Proven Expertise

    Personalised User Acquisition

    We design and execute bespoke, multi-channel campaigns tailored to your app’s mission. We connect you with vetted creators whose profiles align with your ethos. By working with advocates who are passionate about your goals, we create a buzz around your brand and spark the interest that converts.

    Custom Strategies

    Customer-Focused Messaging & Positioning

    We understand the importance of communicating your purpose. From crafting compelling narratives to positioning your app as the go-to solution for your audience’s needs, we help you engage users who share your vision.

    UGC Content Creation

    Bespoke ASO Strategies

    For purpose-led apps, standing out in the app stores requires more than just keywords and visuals. Our proprietary data analysis methodology helps your product become discoverable and an essential part of your audience's day-to-day.

    Precise A/B Testing

    Data-Driven Performance Optimisation

    We take a data-driven, creative-first approach to growth. We consistently test, refine and optimise campaigns to maximise ROI. Our strategies are designed to scale your impact while containing acquisition costs.

    Rapid User Growth

    Measurable Results

    Full analytics and reporting to ensure that our campaign impact aligns with your KPIs.

    Our Proven Process for Purpose-Driven App Growth

    Step 1: Mission & Audience Discovery
    Dive deep into your app's purpose and identify your audience's motivations.

    Example: For Treecard, we emphasized their mission to plant trees with every user milestone, resonating with eco-conscious audiences.

    Step 2: Creative Content Development
    Craft compelling visuals and narratives tailored to your app’s purpose.

    Example: For Sweatcoin, we created TikTok challenges encouraging step tracking, engaging fitness enthusiasts and dog walkers.

    Step 3: Optimized App Store Presence (ASO)
    Enhance your app's discoverability and first impressions in app stores.

    Example: For trundl, we tested custom product pages with optimized keywords, leading to a 300% download increase.

    Step 4: Data-Driven Campaign Execution
    Launch multi-channel campaigns optimized for performance and ROI.

    Example: For Tier, we used dynamic targeting on Meta to reach urban commuters focused on eco-friendly transportation.

    Step 5: A/B Testing & Real-Time Optimization
    Test and refine creatives, messaging, and strategies to improve outcomes.

    Example: For Addie, iterative ad testing reduced CPI by 65% while increasing app installs.

    Step 6: Scalable Growth Through Insights
    Analyze results and scale successful strategies across new regions and audiences.

    Example: For Bounty, attribution insights helped refine targeting, driving higher engagement and lowering acquisition costs.

    Case studies

    Trundl-Web-Logo
    Case study
    trundl

    trundl partnered with Kurve to refine its messaging and validate user acquisition strategies....

    sweatcoin
    Case study
    Sweatcoin

    Kurve played an instrumental role in making Sweatcoin the fastest-growing health and fitness app in...

    treecard-logo
    Case study
    Tree Card

    Kurve leveraged TikTok SparkAds to drive a 1,027% increase in Treecard app installs and reduce...

    Hilary Mines

    Hilary Mines

    Founder/MD, trundl

    We would highly recommend you speak to Kurve if you are new to building your brand. We only wish we had found them sooner.

    Bogdana Orzu

    Bogdana Orzu

    Growth Manager, Sweatcoin

    The testing and scaling we did with Kurve really validated our channels, and we’re really looking forward to accelerating this going forward.

    Jamie Cox

    Jamie Cox

    Co-founder & CEO, Treecard

    Results have been astonishing, and orders of magnitude better than other agencies we’ve worked with.

    Ready to Amplify Your Purpose-Driven App?

    Whether you’re looking to scale your impact, refine your user acquisition strategy, or optimise your App Store presence, Kurve can help. Let’s work together to drive meaningful growth for your app.

    Contact Kurve today to explore how we can help your mission-driven app thrive.

     

    Request a Free Consultation

    Frequently Asked Questions

    A purpose-driven app prioritises social, environmental, or ethical impact alongside business growth. These apps focus on areas like sustainability, wellness, ethical commerce, and community support. Examples include:

    • Treecard – A debit card that funds tree planting with every purchase.
    • Olio – A food-sharing app that reduces waste by connecting neighbours and businesses.
    • Too Good To Go – Helps save surplus food from restaurants and stores.

    Kurve specialises in app growth strategies tailored to impact-driven brands. We offer user acquisition, app store optimisation (ASO), influencer marketing, and data-driven paid social campaigns to help you scale your mission.

    Successful marketing for purpose-driven apps includes:

    • Authentic Storytelling: Apps like Good On You use ethical brand ratings to connect conscious consumers with sustainable fashion.
    • Influencer Collaborations: Apps such as HappyCow partner with food bloggers to expand their reach.
    • App Store Optimisation (ASO): Our ASO strategy has helped impact-driven apps like Earth Hero rank higher and improve discoverability.

    Yes! We provide guidance on securing funding, from early-stage grants to venture capital. We also highlight government grants and funding programs available in the UK, US, and EU for mission-driven businesses. Many impact-driven apps secure funding from grants or investors, including:

    • Smule – A social music app that has raised over $100M in funding.
    • Vinted – A second-hand fashion marketplace that scaled with strong VC backing.

    We work with apps at all stages, from early-stage startups to established brands. Whether you need help launching, scaling, or optimising, our strategies are tailored to your growth phase. For example:

    • Startup: Commons is a growing app helping users track and offset their carbon footprint.
    • Scaling: Skamper has expanded its UK reach by optimising its digital SEO strategy.

    Our deep experience in impact-driven app marketing, data-led approach, and hands-on partnership with clients set us apart. We don’t just run campaigns—we align with your mission and deliver measurable, sustainable growth. Our work with apps like Treecard, Tier, Sweatcoin, and BackThen has helped increase their user base and market presence.

    Start by booking a free consultation with our team. We’ll discuss your goals, assess your app’s needs, and craft a strategy to maximise your impact.

    Request a Free Consultation

    Talk to Our Paid Social Experts
    • Samuel Olsson, App Growth Specialist

      Samuel Olsson

      App Growth Specialist

    Sweatcoin’s successful growth strategy

    Sweatcoin’s successful growth strategy

    Business growth comes from product traction, market appeal, and further growth potential. Working with Kurve helped Sweatcoin become the Number 1 Health and Fitness app in the UK and the fastest-growing Health and Fitness app in history.

    App Growth Awards Winners

    App Growth Awards Winners

    The App Growth Awards are the global barometer for app growth and marketing excellence, celebrating innovation and success within the industry. Kurve was awarded winner in the category App Marketing Agency of the Year 2023.

    Shorty Impact Awards Winners

    Shorty Impact Awards Winners

    The Shorty Impact Awards are an international program that celebrates organisations making the world a better place. Kurve’s submission was shortlisted in the TikTok category – alongside industry giants Al Jazeera English TikTok and TEDToks – and won the Silver Honor prize. Read our full submission and learn more about how we can help your business make a positive impact in the world: Kurve x Treecard: TikTok for Green Impact.

    Conversation

    An App Growth Team

    We specialise in mobile app growth from technical setup through to app ads.

    Magnifying glass

    Experimentation & Deep-Dives

    Fast experiment-based marketing that dives deep into the data.

    Message

    Unlimited Access

    Through email and Slack messaging, we provide tailored support to you within 1-3 hours, 365, 24/7.

    Idea

    Ongoing Support

    Weekly reports and check-in calls with the full team to avoid bottlenecks.