Step 1: Attribution & MMP Integration
Understand where your users come from and allocate marketing budgets effectively.

Example: For Treecard, we used AppsFlyer to attribute installs across TikTok campaigns, enabling precise budget reallocation that reduced CPI by 63%.

Step 2: Analytics for Deep Insights
Track user behaviour and identify engagement trends to optimise performance.

Example: With Sweatcoin, we implemented Firebase to track daily step goals, uncovering insights that increased app retention.

Step 3: Paywall & Subscription Optimisation
Boost revenue by refining paywalls and subscription flows with data-backed adjustments.

Example: For Silencio, we optimised subscription tiers using RevenueCat, driving a 15% lift in in-app purchase revenue.

Step 4: Lifecycle Management & Retention Tools
Enhance engagement through personalised messaging, re-engagement campaigns, and lifecycle management.

Example: Using Braze, we helped Sweatcoin design personalised push notifications, improving retention by 20%.

Step 5: Ongoing Optimisation & Iteration
Continuously test and refine your stack to align with growth objectives and evolving user needs.

Example: Iterative testing on Sweatcoin’s user journeys through Looker helped identify key drop-off points and reduced churn by 10%.