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    Growth Team

    Organic App Growth: Elevate Your App with Kurve’s ASO Expertise

    Leverage Kurve’s global ASO team and proprietary tools to scale organic downloads, optimize app visibility, and drive growth across key markets and verticals.

    a lady inside a big screen holding a microphone, a guy on the left seated beside the mobile and a lady on the right side standing and using a laptop

    Award Winning App Growth

    • App Growth Agency 2023
    • Shorty Award 2023
    • TikTok Awards 2024
    • Shorty Awards Finalist
    • Shorty Awards 2024
    App Marketing Strategies

    10x Your App’s Organic Growth

    Achieving sustained app growth requires more than just visibility—it demands precision, strategy, and innovation. At Kurve, our globally experienced ASO team specializes in scaling organic app downloads through advanced App Store Optimization (ASO) solutions. We cater to diverse verticals, from health and fitness to fintech, delivering results through tailored strategies.

    Our proprietary tools empower clients with market-specific insights, localization expertise, and cross-country optimization. Whether you’re looking to boost your app’s discoverability or refine your app store presence, Kurve has the proven strategies to make it happen.

    Our Clients

    • BT
    • Lenovo
    • Canon
    • Investec
    • HomeServe
    • accurx
    • lansweeper
    • huggg
    • WhoCanFixMyCar
    • Coconut.
    • Lick
    • sweatcoin
    • treecard
    • WeGift
    • barbri global
    • Peakon
    • packed.co
    • Fat Llama
    • fing
    • Lifecake
    • Funding Circle
    • Super Carers
    • Mori
    • nutmeg
    • touchlocal.com
    • DAD

    Why Choose Kurve for Organic App Growth?

    → Data-Driven, High-Impact Campaigns That Deliver Results

    Global Expertise

    Global Expertise

    From the US to Japan, we tailor solutions to regional markets, ensuring your app resonates with local audiences.

    Advanced ASO Tools

    Advanced ASO Tools

    Clients gain access to our in-house tools for keyword optimization, localization, and cross-market strategies.

    Proprietary Frameworks for Competitive Differentiation

    Proven Success Across Industries
    • Health & Fitness: Helped Sweatcoin localize assets for the Japanese market, boosting conversion rates.
    • Fintech: Scaled Treecard’s visibility, reducing acquisition costs by 68%.
    • Education: Supported rapid user growth for apps like BackThen and Bounty.
    Iterative Testing

    Iterative Testing
    Continuous A/B testing to refine keywords, visuals, and metadata.
    White-Hat Techniques

    White-Hat Techniques

    Kurve likely adheres to ethical and sustainable growth practices, avoiding any tactics that could harm your app's reputation or violate app store guidelines.

    Our ASO Process

    Strategic Campaigns Built to Scale Your App

    Step 1: Keyword Optimization
    We identify high-traffic, niche-relevant keywords using proprietary tools and industry platforms like AppTweak and seamlessly integrate them into your app's title, subtitle, and description for maximum visibility.
    Example: Identified "healthy walking app" as a high-volume keyword for Sweatcoin. Integrated this phrase strategically into the app title, subtitle, and description to improve search visibility.

    Step 2: Metadata Excellence
    We craft compelling app titles and descriptions that effectively communicate your value proposition and continuously refine them to align with evolving market trends and algorithm updates.

    Example: Crafted a concise and engaging app title for a travel booking app: "Wanderlust: Find Your Next Adventure." The title highlights the app's core value proposition and is memorable for users.

    Step 3: Visual Asset Optimization
    We design icons, screenshots, and previews tailored to local markets and A/B test creative variations to find the most impactful visuals.

    Example: Designed a vibrant and eye-catching app icon for a food delivery app specifically for the Indian market, incorporating local colors and imagery.

    Step 4: Localization Across Markets
    We adapt app assets for different regions, ensuring cultural and linguistic relevance.

    Example: Optimized Sweatcoin’s assets for Japan, achieving standout conversion rates.

    Step 5: Proprietary Tools for Clients
    We provide access to tools that streamline localization and boost cross-country ASO effectiveness, allowing you to track visibility improvements and refine strategies with actionable insights.

    Example: Developed a dashboard for clients to track keyword rankings, monitor app store visibility, and analyze the impact of ASO changes on app performance.

    Step 6: Iterative Growth Strategies
    We monitor performance, adjust based on data-driven insights, and test and optimize keywords, creatives, and descriptions every two weeks for continuous improvement.
    Example: Regularly monitored the performance of a dating app's ASO in the US market, identifying a decline in keyword rankings for "local singles." Adjusted the keyword strategy and updated the app description to address this issue.

    Case studies

    BackThen-Logo
    Case study
    BackThen

    BackThen partnered with Kurve to overcome a plateau and skyrocket their user base from 600,000 to...

    sweatcoin
    Case study
    Sweatcoin

    Kurve played an instrumental role in making Sweatcoin the fastest-growing health and fitness app in...

    treecard-logo
    Case study
    Tree Card

    Kurve leveraged TikTok SparkAds to drive a 1,027% increase in Treecard app installs and reduce...

    Paid Media Campaigns

    Why Your App Needs Organic App Growth Strategies

    Drive Installs, Engagement, and Revenue with Precision

    • Boost Visibility: Enhance discoverability in app stores with targeted ASO strategies.
    • Drive Downloads: Increase organic installs by refining keywords and visuals.
    • Reduce Costs: Achieve growth without relying solely on paid campaigns.
    • Stay Competitive: Adapt to market trends with localized and data-driven strategies.
    Cem Eyi

    Cem Eyi

    Co-Founder, Beanstalk

    Working with Kurve on TikTok influencer outreach has been great. We are targeting the “mumtok” sphere to introduce Beanstalk – our award winning Junior ISA app. Kurve’s outreach strategy, onboarding of talent and managing of paid media were all instrumental in helping make the channel successful for us.

    Bogdana Orzu

    Bogdana Orzu

    Growth Campaign Manager, Sweatcoin

    The testing and scaling we did with Kurve really validated our channels, and we’re really looking forward to accelerating this going forward.

    Jamie Cox

    Jamie Cox

    Co-founder & CEO, Treecard

    Results have been astonishing, and orders of magnitude better than other agencies we’ve worked with.

    Ready to scale your app organically with Kurve’s ASO expertise? Let’s grow together.

    Contact Kurve today to explore how ASO can elevate your app’s performance.

     

    Request a Free ASO Audit

    Frequently Asked Questions

    Strategies that boost app visibility and downloads without paid ads, focusing on ASO and user engagement.

    Localization tailors app assets to cultural and linguistic preferences, improving relevance and conversions.

    A/B testing refines creative elements, ensuring maximum impact on user engagement and downloads.

    Health & fitness, fintech, education, and more—our solutions adapt to diverse verticals.

    Positive reviews and ratings enhance app credibility, improve ASO rankings, and increase download rates by building trust among potential users.

    Ready to Elevate Your App’s Growth?
    • Samuel Olsson, App Growth Specialist

      Samuel Olsson

      App Growth Specialist

    Sweatcoin’s successful growth strategy

    Sweatcoin’s successful growth strategy

    Business growth comes from product traction, market appeal, and further growth potential. Working with Kurve helped Sweatcoin become the Number 1 Health and Fitness app in the UK and the fastest-growing Health and Fitness app in history.

    App Growth Awards Winners

    App Growth Awards Winners

    The App Growth Awards are the global barometer for app growth and marketing excellence, celebrating innovation and success within the industry. Kurve was awarded winner in the category App Marketing Agency of the Year 2023.

    Shorty Impact Awards Winners

    Shorty Impact Awards Winners

    The Shorty Impact Awards are an international program that celebrates organisations making the world a better place. Kurve’s submission was shortlisted in the TikTok category – alongside industry giants Al Jazeera English TikTok and TEDToks – and won the Silver Honor prize. Read our full submission and learn more about how we can help your business make a positive impact in the world: Kurve x Treecard: TikTok for Green Impact.

    Conversation

    An App Growth Team

    We specialise in mobile app growth from technical setup through to app ads.

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    Experimentation & Deep-Dives

    Fast experiment-based marketing that dives deep into the data.

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    Unlimited Access

    Through email and Slack messaging, we provide tailored support to you within 1-3 hours, 365, 24/7.

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    Ongoing Support

    Weekly reports and check-in calls with the full team to avoid bottlenecks.