Step 1: Audience Analysis & Segmentation
Identify and target high-value users based on gaming preferences, behaviours, and demographics.

Example: For ArtBet, we focused on competitive gaming enthusiasts, driving app downloads and active participation.

Step 2: Viral Marketing Campaigns
Leverage TikTok and Snapchat to create engaging challenges and influencer-led promotions.

Example: Silencio achieved hyper-scaling success with TikTok campaigns that amplified its mission and drove mass adoption.

Step 3: Monetisation Optimisation
Optimise paywalls, in-app purchases, and reward systems to maximise revenue without alienating users.

Example: For ArtBet, we improved in-app purchase rates by testing pricing models and user flows.

Step 4: Custom Event Tracking
Use tools like Firebase to monitor key user actions and optimise campaigns for engagement and retention.

Example: Tracked app_open and gameplay milestones for ArtBet, tailoring campaigns to highly engaged users.

Step 5: Retention Strategies
Implement gamification elements, personalised messaging, and reward-based systems to keep users engaged.

Example: Silencio saw a 20% improvement in retention rates through personalised notifications and in-game incentives.

Step 6: Iterative Optimisation
Conduct A/B testing on ads, creatives, and features to ensure continuous improvement.

Example: For Sweatcoin, iterative testing on TikTok ads reduced CPI and increased installs significantly.