Step 1: Market & Competitor Analysis
Uncover gaps and opportunities in your niche while benchmarking against competitors to refine positioning.

Example: For a fintech app, we identified a competitor's weak onboarding process and optimized user flows to increase retention by 30%.

Step 2: User Interviews & Persona Development
Conduct 1:1 interviews with top users to uncover emotional drivers, pain points, and aspirations, and develop personas to guide messaging and design.

Example: For a health app, interviews revealed users’ concerns about privacy, leading to tailored messaging that emphasized secure data handling and improved trust.

Step 3: Messaging Strategy
Leverage Kurve’s proprietary messaging framework to align with user emotions and motivations, and test messaging across platforms for maximum impact.

Example: For a lifestyle app, we crafted messaging around “minimalist living,” resulting in a 40% increase in ad engagement on Instagram.

Step 4: Creative Concept Testing
A/B test visuals, copy, and creatives to identify winning elements and align creative direction with personas and market insights.

Example: For a gaming app, we tested two video ad styles, leading to a 50% higher CTR with action-focused creatives.

Step 5: Customer Journey Mapping
Optimize app touchpoints based on research-driven insights to create a seamless user experience.

Example: For an education app, mapping the user journey highlighted a weak onboarding stage, and streamlining it led to a 20% increase in course sign-ups.

Step 6: Iterative Refinement
Monitor performance and refine strategies continuously to meet evolving user needs and market conditions.

Example: For an e-commerce app, ongoing A/B testing of push notifications improved click-through rates by 25% over three months.