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Growth Team

Award-Winning Paid Marketers for Precision App Campaigns

Drive exponential growth with Kurve’s targeted app ad campaigns across TikTok, Meta, Twitter, Snapchat, and more.

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Award Winning App Growth

  • App Growth Agency 2023
  • Shorty Award 2023
  • TikTok Awards 2024
  • Shorty Awards Finalist
  • Shorty Awards 2024
Powering App Growth

Powering App Growth with Precision

Achieving impactful app growth requires a combination of innovative strategies, data-driven execution, and expert campaign management. Kurve’s Media Team delivers award-winning paid media campaigns for apps, focusing on precise audience targeting and scalable growth.

From TikTok to Meta, Snapchat, and Twitter, we integrate platform expertise with industry-leading tools to create campaigns that resonate with users and deliver measurable results. Whether you’re scaling user acquisition or maximising ROI, Kurve’s paid media strategies are designed to achieve your app’s goals.

Our Clients

  • BT
  • Lenovo
  • Canon
  • Investec
  • HomeServe
  • accurx
  • lansweeper
  • huggg
  • WhoCanFixMyCar
  • Coconut.
  • Lick
  • sweatcoin
  • treecard
  • WeGift
  • barbri global
  • Peakon
  • packed.co
  • Fat Llama
  • fing
  • Lifecake
  • Funding Circle
  • Super Carers
  • Mori
  • nutmeg
  • touchlocal.com
  • DAD

Why Choose Kurve's Media Team for App Growth

→ Data-Driven, High-Impact Campaigns That Deliver Results

Platform Agility

Platform Agility

Campaigns that span TikTok, Meta, Snapchat, Twitter, and more, tailored to your audience.

Data-Driven Targeting

Data-Driven Targeting

Advanced analytics and segmentation to engage high-value users and drive sustainable growth.

Creative Excellence

Creative Excellence

Captivating ad creatives optimised for each platform’s unique audience dynamics.

Award-Winning Strategies:

Award-Winning Strategies

Recognised leader in paid media campaigns with proven results across industries.
Cross-Vertical Success

Cross-Vertical Success

Expertise across health, fintech, lifestyle, education, and other app categories.

Step 1: In-Depth Analysis
Define campaign goals, target audiences, and performance benchmarks through competitive research and user insights.

Example: For a fitness app, we identified key user preferences, driving a 20% increase in engagement through tailored ads.

Step 2: Custom Strategy Development
Build bespoke campaigns aligned with app objectives and KPIs such as CAC, LTV, and engagement rates.

Example: For Treecard, TikTok Spark Ads targeting eco-conscious users led to a 1,027% increase in installs.

Step 3: Creative Execution
Design visually compelling ad creatives that captivate and convert, leveraging platform-specific tools like TikTok trends and Meta audience insights.

Example: For Beanstalk, 80+ Spark Ads reduced CAC by 66% and drove exponential growth.

Step 4: Campaign Launch & Management
Foster active user communities by encouraging meaningful interactions and showcasing user-generated content.

Example: For a lifestyle app, we coordinated a multi-platform campaign launch across TikTok, Meta, and Snapchat, ensuring synchronized ad scheduling and seamless execution. 

Step 5: Iterative Optimisation
Use A/B testing and real-time data to refine targeting, placements, and creatives for sustained success.

Example: Iterative testing on Snapchat boosted impressions by 15% and downloads by 300% for a gaming app.

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Case study
BackThen

BackThen partnered with Kurve to overcome a plateau and skyrocket their user base from 600,000 to...

sweatcoin
Case study
Sweatcoin

Kurve played an instrumental role in making Sweatcoin the fastest-growing health and fitness app in...

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Case study
Tree Card

Kurve leveraged TikTok SparkAds to drive a 1,027% increase in Treecard app installs and reduce...

Paid Media Campaigns

Why Choose Kurve for Paid Media Campaigns?

Drive Installs, Engagement, and Revenue with Precision

  • Proven expertise across leading ad platforms.
  • Precision targeting to engage high-value users.
  • Award-winning strategies tailored to your app’s goals.
  • Creative campaigns optimised for each platform’s unique audience.
  • Measurable results that drive sustained growth.
Cem Eyi

Cem Eyi

Co-Founder, Beanstalk

Working with Kurve on TikTok influencer outreach has been great. We are targeting the “mumtok” sphere to introduce Beanstalk – our award winning Junior ISA app. Kurve’s outreach strategy, onboarding of talent and managing of paid media were all instrumental in helping make the channel successful for us.

Bogdana Orzu

Bogdana Orzu

Growth Campaign Manager, Sweatcoin

The testing and scaling we did with Kurve really validated our channels, and we’re really looking forward to accelerating this going forward.

Jamie Cox

Jamie Cox

Co-founder & CEO, Treecard

Results have been astonishing, and orders of magnitude better than other agencies we’ve worked with.

Ready to Amplify Your App’s Social Presence?

Contact Kurve today to explore how social media can elevate your app’s performance.

 

Frequently Asked Questions

Paid media involves using platforms like TikTok, Meta, Snapchat, and Twitter to drive user acquisition and app growth through targeted campaigns.

We manage campaigns on TikTok, Meta, Snapchat, Twitter, and others, tailoring strategies to your audience.

We work across health, fintech, lifestyle, education, and more, customising strategies to your app’s vertical.

We’ve successfully worked with apps across health, fintech, lifestyle, and education.

Kurve evaluates campaign success through key performance indicators (KPIs) such as app downloads, cost per acquisition (CPA), engagement rates, and return on ad spend (ROAS). Regular performance analysis and optimisation ensure campaigns achieve measurable growth and ROI.

Ready to Elevate Your App’s Growth?

  • Samuel Olsson, App Growth Specialist

    Samuel Olsson

    App Growth Specialist

Sweatcoin’s successful growth strategy

Sweatcoin’s successful growth strategy

Business growth comes from product traction, market appeal, and further growth potential. Working with Kurve helped Sweatcoin become the Number 1 Health and Fitness app in the UK and the fastest-growing Health and Fitness app in history.

App Growth Awards Winners

App Growth Awards Winners

The App Growth Awards are the global barometer for app growth and marketing excellence, celebrating innovation and success within the industry. Kurve was awarded winner in the category App Marketing Agency of the Year 2023.

Shorty Impact Awards Winners

Shorty Impact Awards Winners

The Shorty Impact Awards are an international program that celebrates organisations making the world a better place. Kurve’s submission was shortlisted in the TikTok category – alongside industry giants Al Jazeera English TikTok and TEDToks – and won the Silver Honor prize. Read our full submission and learn more about how we can help your business make a positive impact in the world: Kurve x Treecard: TikTok for Green Impact.

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An App Growth Team

We specialise in mobile app growth from technical setup through to app ads.

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Experimentation & Deep-Dives

Fast experiment-based marketing that dives deep into the data.

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Unlimited Access

Through email and Slack messaging, we provide tailored support to you within 1-3 hours, 365, 24/7.

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Ongoing Support

Weekly reports and check-in calls with the full team to avoid bottlenecks.