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Kurve created a penalty-proof strategy that achieved rankings across numerous keywords


MobiData was a new player to an extremely competitive industry. The search competition consisted of huge global brands like O2, Vodafone and EE. There was also a second tier to the competition which focused on niche product offerings, but still had established brands; for example Giffgaff, LycaMobile and Lebara. On top of this, there was a third tier of competitors, including Dataroam, Go Sim and MaxRoam. MobiData identified search as a clear channel that they need to build up market share.


We created a strong link profile of good quality links with branded keywords. When Google’s Penguin 2.0 update hit, these links were not deemed “spammy”. Many sites which used non-branded keyword-rich links were penalised by this update, but MobiData’s branded anchor text was not affected. This helped the site to develop a strong domain authority and enjoy an ever-growing presence in organic search results.

When we started MobiData had 0 organic rankings, within 5-6 months we achieved the following:

In total 70+ monitored keywords are now ranking for this domain

28% of these are in top 3 pages of UK search results for Google

2 of these are now on the 1st page of UK search results for Google (ranked 2nd and 7th)


Kurve were set the objective to build up the back link profile for the brand new domain: The links we aimed to build were from websites that were highly relevant to MobiData’s niche with strong metrics of their own increasing the likelihood of reffering traffic.



The website was brand new therefore we started by building up the quantity of links in order to compete with competitors. The majority of links focused on building the strength of the brand name as opposed to abusing too many non-branded keywords as this is an outdated and dangerous tactic.

Standing aside, ahead and above the run-of-the-mill, rest of the pack digital agency leaders, Oren is a remarkably insightful and client focused individual who has translated these traits into his vision for a full-service digital agency. Oren doesn’t do Set Menus. I would always be more than happy to recommend Oren.

Paul Donoughue, Senior Marketing Manager at ENGIN Mobile

Paul Donoughue Senior Marketing Manager at ENGIN Mobile

Oren and his team Kurve were critical in getting several new brands up and running in the digital world. His responsiveness, insight and expertise ensured very tight deadlines were met and profitable, cost-effective new business resulted shortly thereafter! He provides invaluable optimisation and market growth support throughout our relationship. This was backed up with data and profit-driven analysis – almost in real-time.

Bryn Morgan, CEO of ENGIN Mobile

Bryn Morgan CEO of ENGIN Mobile