Step 1: Audience Targeting & Segmentation
Identify and engage tech-savvy audiences through detailed behavioural insights.

Example: For Ndax, we segmented audiences by trading behaviours to drive app downloads and increase platform engagement.

Step 2: SEO & Content Marketing
Optimise for high-intent keywords to improve visibility and organic traffic.

Example: MoonPay saw a significant increase in organic traffic with Kurve’s data-driven SEO strategy, positioning it as a trusted name in crypto transactions.

Step 3: Viral Campaigns on TikTok & Social Platforms
Partner with influencers and create engaging UGC for authentic audience connections.

Example: Silencio leveraged TikTok influencer campaigns to scale global adoption and foster community participation.

Step 4: Creative & Paid Media Campaigns
Develop and test high-converting ad creatives across platforms.

Example: For Sweatcoin, TikTok challenges drove massive app installs while maintaining low CPI.

Step 5: Optimised User Journeys
Improve onboarding and in-app experiences to boost retention.

Example: For Ndax, we optimised acquisition funnels, leading to higher conversion rates for both app and web users.

Step 6: Iterative Campaign Optimisation
Use A/B testing and analytics to refine campaigns and continuously improve results.

Example: For Sweatcoin, iterative ad testing led to increased user engagement and reduced acquisition costs.