Skip to content
App Verticals

FinTech & Finance Apps: Growth with Creative Strategies

Fueling FinTech success with innovative campaigns, paid media expertise, and organic strategies tailored to drive user acquisition and engagement.

a lady inside a big screen holding a microphone, a guy on the left seated beside the mobile and a lady on the right side standing and using a laptop

Award Winning App Growth

  • App Growth Agency 2023
  • Shorty Award 2023
  • TikTok Awards 2024
  • Shorty Awards Finalist
  • Shorty Awards 2024
10x Your FinTech User Growth

10x Your FinTech User Growth

Scaling a FinTech or finance app demands a strategic blend of creativity, paid media, and organic growth. At Kurve, we specialise in crafting FinTech app marketing strategies that combine engaging creative assets, precise audience targeting, and data-driven optimisation. Whether you’re launching a new feature or expanding into global markets, our approach is designed to deliver measurable growth.

We’ve helped leading brands like Nutmeg, Coconut, and Beanstalk scale their user base, reduce acquisition costs, and achieve sustainable growth. With expertise in TikTok, Meta, Google Ads, and influencer marketing, Kurve drives finance app user growth and establishes lasting connections with high-value users.

Our Clients

  • BT
  • Lenovo
  • Canon
  • Investec
  • HomeServe
  • accurx
  • lansweeper
  • huggg
  • WhoCanFixMyCar
  • Coconut.
  • Lick
  • sweatcoin
  • treecard
  • WeGift
  • barbri global
  • Peakon
  • packed.co
  • Fat Llama
  • fing
  • Lifecake
  • Funding Circle
  • Super Carers
  • Mori
  • nutmeg
  • touchlocal.com
  • DAD

Why Choose Kurve for FinTech App Growth?

→ Data-Driven, High-Impact Campaigns That Deliver Results

Award-Winning Creative Solutions

Award-Winning Creative Solutions

Develop ad creatives and campaigns that captivate your audience.

Data-Driven Paid Media Campaigns

Data-Driven Paid Media Campaigns

Leverage TikTok Spark Ads, Meta Ads, and Google Ads for optimal results.

Organic Strategies for Long-Term Impact

Organic Strategies for Long-Term Impact

Strengthen your brand with engaging content and influencer collaborations.

Proven Results Across FinTech

Proven Results Across FinTech

Trusted by leaders like Nutmeg and Beanstalk to deliver growth at scale.

Full-Funnel Expertise

Full-Funnel Expertise

From awareness to retention, we optimise every stage of the user journey.

Regulatory Compliance Knowledge

Regulatory Compliance Knowledge

Ensure your campaigns meet industry standards while staying innovative and effective.

Step 1: Creative Excellence
Develop visually compelling and user-focused ads for platforms like TikTok and Meta.

Example: For Beanstalk, we crafted Spark Ads that reduced CAC by 66% and quadrupled monthly sign-ups.

Step 2: Paid Media Mastery
Build precise targeting strategies to attract high-value users.

Example: For Treecard, we scaled TikTok campaigns to achieve a 1,027% increase in installs while reducing acquisition costs by 63%.

Step 3: Influencer Collaborations
Engage authentic creators to amplify your app’s message and build trust.

Example: Partnered with influencers for Coconut, showcasing real stories to resonate with freelancers.

Step 4: Organic Growth Strategies
Craft content strategies to engage audiences and drive discovery.

Example: Published 80+ content pieces for Kite, generating over 15,000 Shopify app installs.

Step 5: Performance Analysis & Iteration
Continuously optimise campaigns through A/B testing and audience insights.

Example: For Nutmeg, iterative testing led to an 88% reduction in CPA and a 215% increase in conversions.

Step 6: Retention-Focused Strategies
Engage existing users with loyalty programs, personalised offers, and reactivation campaigns.

Example: Enhanced messaging for Kite improved the MQL conversion rate from organic traffic to 17%.

BackThen-Logo
Case study
BackThen

BackThen partnered with Kurve to overcome a plateau and skyrocket their user base from 600,000 to...

sweatcoin
Case study
Sweatcoin

Kurve played an instrumental role in making Sweatcoin the fastest-growing health and fitness app in...

treecard-logo
Case study
Tree Card

Kurve leveraged TikTok SparkAds to drive a 1,027% increase in Treecard app installs and reduce...

Why Your App Needs Paid Social

Why FinTech Apps Need Creative and Paid Media

Tailored Strategies for Maximum Impact

  • Creative Storytelling: Build trust and engagement with authentic, relatable campaigns.
  • Scalable Paid Media: Maximise ROI across TikTok, Meta, and Google with precise targeting and compelling creatives.
  • Influencer-Driven Trust: Collaborate with creators who amplify your app’s message.
  • Organic Longevity: Establish your brand as a thought leader with impactful content and SEO strategies.
Cem Eyi

Cem Eyi

Co-Founder, Beanstalk

Working with Kurve on TikTok influencer outreach has been great. We are targeting the “mumtok” sphere to introduce Beanstalk – our award winning Junior ISA app. Kurve’s outreach strategy, onboarding of talent and managing of paid media were all instrumental in helping make the channel successful for us.

Bogdana Orzu

Bogdana Orzu

Growth Campaign Manager, Sweatcoin

The testing and scaling we did with Kurve really validated our channels, and we’re really looking forward to accelerating this going forward.

Jamie Cox

Jamie Cox

Co-founder & CEO, Treecard

Results have been astonishing, and orders of magnitude better than other agencies we’ve worked with.

Ready to Scale Your FinTech App?

Contact Kurve today to explore more about creative Ad solutions for FinTech & Finance mobile apps.

 

Frequently Asked Questions

We specialise in crafting compelling ad creatives, storytelling campaigns, and influencer partnerships to engage users and drive conversions.

We optimise campaigns across TikTok, Meta, Google Ads, and other high-performing platforms.

We combine paid campaigns with organic strategies like content creation, SEO, and influencer marketing to build sustainable growth.

We use advanced analytics and data-driven insights to identify and target high-intent audiences, ensuring maximum engagement and ROI for your campaigns.

Our deep expertise in the FinTech industry, coupled with a personalized approach to campaign strategy and execution, ensures tailored solutions that align with your brand's unique goals and challenges.

Talk to Our FinTech & Finance Apps Experts

  • Samuel Olsson, App Growth Specialist

    Samuel Olsson

    App Growth Specialist

Sweatcoin’s successful growth strategy

Sweatcoin’s successful growth strategy

Business growth comes from product traction, market appeal, and further growth potential. Working with Kurve helped Sweatcoin become the Number 1 Health and Fitness app in the UK and the fastest-growing Health and Fitness app in history.

App Growth Awards Winners

App Growth Awards Winners

The App Growth Awards are the global barometer for app growth and marketing excellence, celebrating innovation and success within the industry. Kurve was awarded winner in the category App Marketing Agency of the Year 2023.

Shorty Impact Awards Winners

Shorty Impact Awards Winners

The Shorty Impact Awards are an international program that celebrates organisations making the world a better place. Kurve’s submission was shortlisted in the TikTok category – alongside industry giants Al Jazeera English TikTok and TEDToks – and won the Silver Honor prize. Read our full submission and learn more about how we can help your business make a positive impact in the world: Kurve x Treecard: TikTok for Green Impact.

Conversation

An App Growth Team

We specialise in mobile app growth from technical setup through to app ads.

Magnifying glass

Experimentation & Deep-Dives

Fast experiment-based marketing that dives deep into the data.

Message

Unlimited Access

Through email and Slack messaging, we provide tailored support to you within 1-3 hours, 365, 24/7.

Idea

Ongoing Support

Weekly reports and check-in calls with the full team to avoid bottlenecks.