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5 DTC Performance Marketing Truths That Sound Like Blasphemies
Between CAC and LTV, the former is the metric that you can have more influence on as a performance marketer. Big shifts in LTV represent big shifts in customer behaviour, and that’s not something you can normally dictate. On the other hand, big shifts in CAC are more possible (via optimisations on your existing channels, opening up new efficient ones, increasing virality, etc.). That means that shortening your payback period or increasing your LTV:CAC ratio is often synonymous to lowering your CAC.
How to Increase App User Engagement
Successful user engagement yields loyal customers. Creative mobile app marketing will help any app, and with engagement benchmarks decreasing exponentially after install, it’s crucial to give your customers a reason to come back.
9 Frequently Asked Facebook Advertising Questions Answered
If you don’t structure your ad sets correctly and keep a tight grip on your budget, Facebook Ads can get expensive, fast. To help you hit your social media marketing goals, I’m answering some of the most commonly-asked Facebook Advertising questions. From recent stats and campaign building to costs and metrics, I’ll cover it all.
How to Improve Your App Engagement with Automation
So, you’ve launched your app, and now you’re ramping up your acquisition campaigns? Great! But getting those early installs is only part of the puzzle. The good news is, a lot of this can now be automated, and in this article, I’ll explore some simple, actionable ways to fuel your mobile app’s growth with automation.
Understanding Share of Voice and Market Share
Share of Voice and Market Share are both effective measures of how your business is growing compared to your competition. You can use them to: Understand the competitive landscape, Set growth goals and benchmarks, and Justify your marketing budget. Despite their usefulness, Share of Market and Share of Voice are often ignored, undervalued, or forgotten. Yet both metrics are worth tracking on a regular basis.
How to Get More Marketing Budget from Decision-Makers
We’re all wired to want more. More customers, more growth, to test more channels, creatives, and copy. And to do it all, we’ll often need more budget (the holy grail). I’ve put together a 3-step model to give you the best chance of getting the budget you need to scale marketing activities and growth results. I’ve ordered them below, according to the highest impact.
6 Unmissable Tactics for eCommerce Facebook Ads Success
If you want to start driving qualified buyers to your eCommerce store, Facebook Ads can help. In this guide, I’ll show you how to set strong foundations to run profitable Facebook ad campaigns, as well as advanced tactics you can use to drive qualified buyers to your eCommerce store, without wasting thousands in ad spend.
Landing Pages for Paid Search: What You Might be Missing
It’s deceptively easy to get paid search wrong. For example, simply picking the right search terms to bid on offers plenty of opportunities for marketers to waste their ad spend...
How to Calculate CAC for Your Mobile App
In this guide, you’ll learn exactly what CAC is, why it’s important, and how you can calculate it. I’ll also show you why the CAC:LTV ratio is vital to track to ensure your...
A Quick Guide to Facebook Ads for eCommerce
Using Facebook Ads allows your eCommerce brand to create and publish targeted ads in minutes, reaching audiences who are a perfect fit for your products.
Brand-Building vs Direct Response: Where Should You Prioritise Budget?
As an on-demand CMO, I’m often asked about brand-building activity versus conversion-focused optimisation — and where best to spend time, energy, and resources.
App Marketing Trends: Predictions for 2021 and Beyond
Here’s what I expect to be some of the biggest app marketing trends over the coming months, with predictions and advice on how you can adapt and thrive moving forward.