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Mobile App Growth Marketing

Marketing

Mobile App Growth Marketing

what is app store optimisation

App store optimization

What Is App Store Optimization

Table of Contents

Understanding the Basics of App Store Optimization
Key Goals of App Store Optimization
Why App Store SEO Matters More Than Ever
Elements of a Strong App Store Optimization Strategy

In-house vs Outsourced Pros & Cons: Digital Marketing

Marketing

In-house vs Outsourced Pros & Cons: Digital Marketing

Your business has been around for a while and you are thinking of scaling things up now. You have found the right product-market fit. Alternatively, maybe you’ve already seen success with marketing...

How Many Followers to Be an Influencer in 2025

Influencer marketing

How Many Followers to Be an Influencer

Table of Contents

Loss Aversion for Subscription Apps

User acquisition

Boost Conversions & Reduce Churn For Subscription Apps

Optimizing the Customer Journey for Subscription Apps with Hooked Framework and Loss Aversion

Subscription apps live or die by how well they convert casual users into paying customers and keep them...

Effective Mobile App Marketing

App marketing

The Ultimate Guide to Effective Mobile App Marketing

With most consumers relying on mobile apps for various aspects of their lives, mobile app marketing is a crucial lever for businesses to increase brand awareness, drive user engagement, and generate...

Best App Engagement Tools for 2025 Email Push Messaging Platforms

Tools & platforms

Best App Engagement Tools for 2025: Email, Push & Messaging Platforms

If you’re building or scaling a mobile app in 2025, one of the highest ROI moves you can make is getting your app engagement stack in place early. From onboarding flows to lifecycle emails and push...

How to calculate CAC for your Mobile App

Analytics & measurement

How to Calculate CAC for Your Mobile App

Knowing your Customer Acquisition Cost (CAC) enables you to optimize your user acquisition efforts, gauge whether your marketing campaigns are working, and understand if you’re on the path to...

2025 App Launch Success

App marketing

How to Craft an Effective App Launch Marketing Plan in 2025

You built the best app on the market, with features and innovations that blow your competitors away. And yet, it failed to gain traction on release.How is that possible?In 2025, success requires more...

Generative Engine Optimization (GEO)

Growth strategy

How to Get Your Business Indexed in AI Search (GEO Strategy Guide)

In the last couple of days and weeks we have had an exponentially growth in the question:

"How do we get our SEO working for AI search? How do we show up on ChatGPT and Claude when people ask about...

best educational apps

Apps & niches

Best Educational Apps for Kids & Students | Learning Apps for All Ages

Technology is shaping how children learn, from early phonics and numeracy to advanced study tools for university students.Educational apps provide interactive, engaging, and effective learning...

App store optimization

Do Backlinks Help ASO? Boost iOS & Android App Rankings

Can Backlinks Improve ASO? The Truth for iOS & Android Apps

There’s a growing discussion around how backlinks impact App Store Optimization (ASO). While backlinks are a core ranking factor in...

best crypto apps

Apps & niches

Best Crypto Apps 2025: Trading, Wallets & DeFi Platforms

Cryptocurrency and blockchain technology are rapidly reshaping finance, gaming, and decentralized applications. Crypto mobile apps provide users with tools to trade, store, and interact with digital...

Best Parenting Apps 2025

Apps & niches

Best Parenting Apps 2025: Top Apps for Families & Kids

Parenting in the digital age comes with unique challenges, but technology can make it easier. Parenting apps help families manage everything from pregnancy tracking to child safety, financial...

apps for good

Apps & niches

The Ultimate List of Purpose-Driven Apps Making an Impact.

Technology has the power to shape habits, improve lives, and create a better world. Purpose-driven apps are leading the charge, helping people live sustainably, support ethical businesses, improve...

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