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Actionable insights, practical tips, and our latest thinking on marketing matters.
![7-Step Guide to Successfully Validate a New App Concept](https://kurve.co.uk/hubfs/7-Step-Guide-to-Successfully-Validate-a-New-App-Concept-1.png)
![Mobile app user acquisition: Effective strategies & metrics](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20Mobile%20App%20User%20Acquisition%20Effective%20Strategies%20%26%20Metrics.png)
Mobile App User Acquisition: Effective Strategies & Metrics
With about 3 million apps in the market, it's a battle for user attention. Your app may deserve a place at the top - but without a user acquisition plan, it will get lost in the digital noise. Yet,...
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How To Use TikTok Hashtags in 2024
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Increase Brand Engagement and Conversions with TikTok's Comment Anchor Feature
![Effective techniques to increase app visibility](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20Effective%20Techniques%20to%20Increase%20App%20Visibility.png)
Effective Techniques to Increase App Visibility
![Why is Demographic Segmentation important?](https://kurve.co.uk/hubfs/Why%20is%20Demographic%20Segmentation%20Important.png)
Why is Demographic Segmentation Important?
![What is the best way to promote your app?](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20What%20is%20the%20Best%20Way%20to%20Promote%20Your%20App.png)
What is the Best Way to Promote Your App?
App stores are bursting with brilliant ideas and concepts, fuelled by trends like the rise of AI and low-code app development. But with so much competition, how do you ensure your app gets noticed? ...
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B2B Channels: How to Choose, Test & Validate Your Marketing Channel Mix
![Marketing funnel vs customer journey](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20Marketing%20Funnel%20%20vs.%20Customer%20Journey%20.png)
Marketing Funnel vs. Customer Journey
![Account-based Marketing vs Lead Generation](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20Account-Based%20Marketing%20vs%20Lead%20Generation.png)
Account-Based Marketing vs Lead Generation
Account-based marketing (ABM) and lead generation are two popular marketing strategies. But when choosing which method to use, the comparison isn’t there.
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Google Ads vs. LinkedIn Ads: Which Works Best?
Want to reach a B2B or SaaS audience of business professionals and decision-makers? Two advertising platforms stand out: Google Ads and LinkedIn Ads.
![textfield on the left side about Strategy with top 10 mobile app and a guy inside a screen pointing to another screen](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20Empower%20Your%20Strategy%20With%20The%20Top%2010%20Mobile%20App%20Marketing%20Tools.png)
Empower Your Strategy With The Top 10 Mobile App Marketing Tools
![textfield on the left side about tiktok advertising and 2 people dancing on the right side inside a big mobile screen](https://kurve.co.uk/hubfs/KURVE_SEO%5D%20How%20to%20Advertise%20on%20TikTok%20A%20Step-by-Step%20Guide.png)
How to Advertise on TikTok: A Step-by-Step Guide
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15 Mobile App Development Trends To Look Out in 2024
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