Actionable insights, practical tips, and our latest thinking on marketing matters.

Scaling a mobile app is a complex challenge.

Are you an app developer or marketer struggling to monetize your mobile app? 

Gamification is transforming how users interact with apps across multiple industries. 

With attention spans getting shorter and the variety of choices increasing, capturing attention is harder than ever. 

Are you struggling to monetize your content? Or are you seeing your ad revenues decline or become too unpredictable? 

Want to monetize digital content as an app creator? Paywalls could be the answer.  However, only some paywall models are effective. An unoptimized paywall could make your users uninstall your app out...

In today's ultra-competitive app market, mobile app engagement has become a critical factor for success. With millions of apps available across various platforms, app developers face the challenge of...

In the competitive mobile app market, attracting and keeping users engaged with your app is more important than ever. App engagement is the key to retaining users and achieving long-term success,...

Competitive research is critical to any growth strategy. What you benchmark depends on your business and audience, and how you action on the analysis depends on the strengths and weaknesses of the...