How to boost your reach with TikTok's AI dubbing
How it works
Kurve has recently started experimenting with a brand new TikTok feature: AI dubbing. Designed to streamline the creative process and expand market reach, the tool is available in the TikTok Creative Centre.
To find the feature, navigate to ‘Creative Tools’ and select the ‘AI dubbing’ option. You will be able to upload a video and choose the desired language for translation. Make sure you tick the ‘Lip-sync’ option and then click ‘Confirm’. The tool will take 15-25 minutes to generate a high-quality dubbed version of your video.
While TikTok AI dubbing does not currently support all languages, it is already an effective tool for quickly localising top-performing ads in any language for regions where that language is not spoken. This helps avoid the inefficiency of pushing ads towards a target audience that cannot easily understand or relate to them.
AI Dubbing vs Local Creators
AI dubbing gives you the ability to quickly produce and scale localised content. With the obvious advantages of saving time and resources, the feature can also be strategically leveraged to maximise the converting power of your assets by translating them into multiple languages and measuring their impact across different markets.
Interestingly, our initial trials revealed that AI-dubbed videos often perform better than those manually dubbed by human voice overs.
However, recruiting the expertises of native speakers who can review the AI-generated translations for accuracy and quality is still essential.
While exploring AI dubbing, Kurve continues to collaborate with local creators to better connect with specific audiences and cultures. Content from a real creator speaking to the camera still holds the power of that genuine look and feel that consumers expect from UGC. Influencers from particular regions also provide authenticity and a solid follower-base that can help boost impact and create a buzz.
We found that the optimal way to combine human creativity and relatability with AI efficiency is to use TikTok’s AI dubbing to amplify high-performing UGC creatives by testing them on a global scale.
TikTok Symphony
TikTok has recently launched a comprehensive AI-powered package called TikTok Symphony, with the goal of optimising content generation for marketers, brands, and creators alike. The new suite includes the following:
- Symphony Assistant: An AI-driven assistant for ideation, best practices, and trend-spotting.
- Symphony Creative Studio: A tool that can transform minimal prompts into polished videos in seconds.
Conclusions
While consumers still show mixed reactions to AI content, the overall sentiment points towards AI being an essential tool for staying competitive in the market.
- 75% of creators view AI as a vital component in their toolkit;
- 77% of US creators think that addressing AI-driven bias is crucial;
- 66% of UK adults feel uneasy about AI-generated content;
- 72% of creators believe that failing to adopt AI will leave them lagging behind their competitors.
Finding a strategic balance between AI advancements and human creativity could provide brands with the key to drive engagement and foster meaningful connections with their audience.
