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    SERVICES

    Drive App Installs with Paid Social

    TikTok and Meta Campaigns That Deliver Results.

    Leverage Kurve’s expertise in TikTok and Meta advertising to supercharge your app’s installs, user engagement, and revenue growth with data-driven paid social strategies.

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    Award Winning App Growth

    • App Growth Agency 2023
    • Shorty Award 2023
    • TikTok Awards 2024
    • Shorty Awards Finalist
    • Shorty Awards 2024
    10x Your App User Growth

    10x Your App User Growth

    Supercharge Your App with Paid Social

    Paid social is one of the most powerful tools for driving app installs and engagement. Kurve’s team of award-winning marketers creates tailored campaigns on TikTok and Meta to maximise your app’s potential. With proven experience in scaling apps like Treecard, Tier, Ndax, and Bounty, we craft performance-driven campaigns combining authentic UGC content, precise targeting, and data-driven insights.

    From creative UGC content to precise targeting, our data-driven approach ensures your campaigns generate measurable results, scaling your app effectively in a competitive marketplace.

    Our Clients

    • BT
    • Lenovo
    • Canon
    • Investec
    • HomeServe
    • accurx
    • lansweeper
    • huggg
    • WhoCanFixMyCar
    • Coconut.
    • Lick
    • sweatcoin
    • treecard
    • WeGift
    • barbri global
    • Peakon
    • packed.co
    • Fat Llama
    • fing
    • Lifecake
    • Funding Circle
    • Super Carers
    • Mori
    • nutmeg
    • touchlocal.com
    • DAD

    Why Choose Kurve for Paid Social?

    → Data-Driven, High-Impact Campaigns That Deliver Results

    Proven Expertise

    Proven Expertise

    Track record of scaling apps with TikTok SparkAds, Meta lead generation, and UGC-driven campaigns.

    Custom Strategies

    Custom Strategies

    Tailored audience targeting based on app category, demographic, and user intent.

    UGC Content Creation

    UGC Content Creation

    Amplify engagement with user-generated videos optimised for TikTok and Meta.

    Precise A/B Testing

    Precise A/B Testing

    Refine ad creatives, messaging, and hooks for continuous performance improvement.

    Cross-Platform Campaigns

    Cross-Platform Campaigns

    Expand your app’s reach with a seamless presence across TikTok, Meta, Instagram, and more.

    Rapid User Growth

    Measurable Results

    Full analytics and reporting to ensure that our campaign impact aligns with your KPIs.

    Our Paid Social Process

    Strategic Campaigns Built to Scale Your App

    Step 1: Audience Research & Segmentation
    Identify high-value audiences based on app category and behaviours.

    Example: For Treecard, we targeted eco-conscious individuals by highlighting their mission to plant trees with every user milestone.

    Step 2: Creative Development
    Source and produce UGC content, animations, and engaging visuals.

    Example: For Sweatcoin, we targeted fitness enthusiasts and dog walkers through TikTok challenges that encouraged step tracking.

    Step 3: Campaign Setup
    Implement campaigns on TikTok and Meta with audience segmentation and structured ad groups.

    Example: For Tier, dynamic targeting helped reach urban commuters interested in eco-friendly transportation options.

    Step 4: A/B Testing and Optimisation
    Test and refine ad creatives, messaging, and call-to-actions for maximum performance.

    Example: For Bounty, we tested multiple SparkAds and identified winning content that reduced CPI by 75%.

    Step 5: Ongoing Reporting & Growth Insights
    Monitor campaign performance and iterate to achieve long-term growth.

    Example: For Ndax, precise attribution tracking helped optimise campaigns for higher engagement and lower acquisition costs.

    Case studies

    BackThen-Logo
    Case study
    BackThen

    BackThen partnered with Kurve to overcome a plateau and skyrocket their user base from 600,000 to...

    sweatcoin
    Case study
    Sweatcoin

    Kurve played an instrumental role in making Sweatcoin the fastest-growing health and fitness app in...

    treecard-logo
    Case study
    Tree Card

    Kurve leveraged TikTok SparkAds to drive a 1,027% increase in Treecard app installs and reduce...

    Why Your App Needs Paid Social

    Why Your App Needs Paid Social

    Drive Installs, Engagement, and Revenue with Precision

    TikTok and Meta ads offer unparalleled opportunities to:

    • Reach millions of users with creative and data-driven campaigns.
    • Drive app installs and user engagement at scale.
    • Build community and brand loyalty through authentic UGC content.

    Kurve’s tailored paid social strategies ensure every dollar of your ad spend works harder, delivering measurable results and long-term app success.

    Cem Eyi

    Cem Eyi

    Co-Founder, Beanstalk

    Working with Kurve on TikTok influencer outreach has been great. We are targeting the “mumtok” sphere to introduce Beanstalk – our award winning Junior ISA app. Kurve’s outreach strategy, onboarding of talent and managing of paid media were all instrumental in helping make the channel successful for us.

    Bogdana Orzu

    Bogdana Orzu

    Growth Campaign Manager, Sweatcoin

    The testing and scaling we did with Kurve really validated our channels, and we’re really looking forward to accelerating this going forward.

    Jamie Cox

    Jamie Cox

    Co-founder & CEO, Treecard

    Results have been astonishing, and orders of magnitude better than other agencies we’ve worked with.

    Ready to Scale Your App with Paid Social?

    Contact Kurve today to explore how TikTok and Meta campaigns can elevate your app’s performance.

     

    Request a Free Consultation

    Frequently Asked Questions

    We specialise in running campaigns on TikTok and Meta (Facebook & Instagram). These platforms are ideal for driving app installs and engagement due to their advanced targeting capabilities and large user bases.

    We source and produce high-quality UGC (User-Generated Content), animations, and visuals tailored to your app's target audience. For example, Treecard’s TikTok campaign leveraged eco-conscious creators for authentic and relatable ads.

    A/B testing involves comparing different versions of ad creatives, messaging, and calls-to-action to determine what resonates best with your audience. For instance, testing multiple SparkAds for Treecard helped reduce the cost per install by 63%.

    We track metrics such as cost per install (CPI), engagement rates, and retention rates. Our ongoing reporting ensures that campaigns are optimised for long-term growth, as seen with Sweatcoin’s TikTok challenges.

    Yes, we excel at scaling campaigns across regions and languages. For example, Silencio’s TikTok campaign reached a global audience by tailoring content and targeting specific user groups.

    Talk to Our Paid Social Experts
    • Samuel Olsson, App Growth Specialist

      Samuel Olsson

      App Growth Specialist

    Sweatcoin’s successful growth strategy

    Sweatcoin’s successful growth strategy

    Business growth comes from product traction, market appeal, and further growth potential. Working with Kurve helped Sweatcoin become the Number 1 Health and Fitness app in the UK and the fastest-growing Health and Fitness app in history.

    App Growth Awards Winners

    App Growth Awards Winners

    The App Growth Awards are the global barometer for app growth and marketing excellence, celebrating innovation and success within the industry. Kurve was awarded winner in the category App Marketing Agency of the Year 2023.

    Shorty Impact Awards Winners

    Shorty Impact Awards Winners

    The Shorty Impact Awards are an international program that celebrates organisations making the world a better place. Kurve’s submission was shortlisted in the TikTok category – alongside industry giants Al Jazeera English TikTok and TEDToks – and won the Silver Honor prize. Read our full submission and learn more about how we can help your business make a positive impact in the world: Kurve x Treecard: TikTok for Green Impact.

    Conversation

    An App Growth Team

    We specialise in mobile app growth from technical setup through to app ads.

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    Experimentation & Deep-Dives

    Fast experiment-based marketing that dives deep into the data.

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    Unlimited Access

    Through email and Slack messaging, we provide tailored support to you within 1-3 hours, 365, 24/7.

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    Ongoing Support

    Weekly reports and check-in calls with the full team to avoid bottlenecks.