Supercharge Your App with Paid Social

Paid social is one of the most powerful tools for driving app installs and engagement. Kurve’s team of award-winning marketers creates tailored campaigns on TikTok and Meta to maximise your app’s potential. With extensive experience in scaling apps like Sweatcoin, Treecard, and Silencio, we deliver performance-driven campaigns that align with your goals.

From creative UGC content to precise targeting, our data-driven approach ensures your campaigns generate measurable results, scaling your app effectively in a competitive marketplace.

Step 1: Audience Research & Segmentation
Identify high-value audiences based on app category and behaviours.

Example: For Sweatcoin, we targeted fitness enthusiasts and dog walkers through TikTok challenges that encouraged step tracking.

Step 2: Creative Development
Source and produce UGC content, animations, and engaging visuals.

Example: Treecard’s TikTok campaign featured eco-conscious creators, driving installs with relatable and authentic videos.

Step 3: Campaign Setup
Implement campaigns on TikTok and Meta with audience segmentation and structured ad groups.

Example: Silencio’s campaign scaled TikTok UGC by pre-selecting creators who aligned with their mission.

Step 4: A/B Testing and Optimisation
Test and refine ad creatives, messaging, and calls-to-action for maximum performance.

Example: For Treecard, testing multiple SparkAds lowered the cost per install by 63%.

Step 5: Ongoing Reporting & Growth Insights
Monitor campaign performance and iterate to achieve long-term growth.

Example: Sweatcoin’s TikTok challenges boosted installs while improving user retention.

Why Your App Needs Paid Social

Drive Installs, Engagement, and Revenue with Precision

TikTok and Meta ads offer unparalleled opportunities to:

Reach millions of users with creative and data-driven campaigns.
Drive app installs and user engagement at scale.
Build community and brand loyalty through authentic UGC content.

Kurve’s tailored paid social strategies ensure every dollar of your ad spend works harder, delivering measurable results and long-term app success.

Cem Eyi

Co-Founder, Beanstalk

Working with Kurve on TikTok influencer outreach has been great. We are targeting the “mumtok” sphere to introduce Beanstalk – our award winning Junior ISA app. Kurve’s outreach strategy, onboarding of talent and managing of paid media were all instrumental in helping make the channel successful for us.

Bogdana Orzu

Growth Campaign Manager, Sweatcoin

The testing and scaling we did with Kurve really validated our channels, and we’re really looking forward to accelerating this going forward.

Jamie Cox

Co-founder & CEO, Treecard

Results have been astonishing, and orders of magnitude better than other agencies we’ve worked with.

We specialise in running campaigns on TikTok and Meta (Facebook & Instagram). These platforms are ideal for driving app installs and engagement due to their advanced targeting capabilities and large user bases.

We source and produce high-quality UGC (User-Generated Content), animations, and visuals tailored to your app's target audience. For example, Treecard’s TikTok campaign leveraged eco-conscious creators for authentic and relatable ads.

A/B testing involves comparing different versions of ad creatives, messaging, and calls-to-action to determine what resonates best with your audience. For instance, testing multiple SparkAds for Treecard helped reduce the cost per install by 63%.

We track metrics such as cost per install (CPI), engagement rates, and retention rates. Our ongoing reporting ensures that campaigns are optimised for long-term growth, as seen with Sweatcoin’s TikTok challenges.

Yes, we excel at scaling campaigns across regions and languages. For example, Silencio’s TikTok campaign reached a global audience by tailoring content and targeting specific user groups.

Talk to Our Paid Social Experts

Samuel Olsson

App Growth Specialist

Sweatcoin’s successful growth strategy

Business growth comes from product traction, market appeal, and further growth potential. Working with Kurve helped Sweatcoin become the Number 1 Health and Fitness app in the UK and the fastest-growing Health and Fitness app in history.

App Growth Awards Winners

The App Growth Awards are the global barometer for app growth and marketing excellence, celebrating innovation and success within the industry. Kurve was awarded winner in the category App Marketing Agency of the Year 2023.

Shorty Impact Awards Winners

The Shorty Impact Awards are an international program that celebrates organisations making the world a better place. Kurve’s submission was shortlisted in the TikTok category – alongside industry giants Al Jazeera English TikTok and TEDToks – and won the Silver Honor prize. Read our full submission and learn more about how we can help your business make a positive impact in the world: Kurve x Treecard: TikTok for Green Impact.

An App Growth Team

We specialise in Mobile App growth from technical setup through to the app ads.

Experimentation & Deep-dives

Fast experiment based marketing diving deep in the data.

Unlimited Access

Through email & Slack and we typically reply within 1-3 hours 365 24/7

Ongoing Support

Weekly reports and check-in calls with the full team to avoid bottle necks.

Drive App Installs with Paid Social

Award Winning App Growth

Supercharge Your App with Paid Social

Our Clients

Why Choose Kurve for Paid Social?

→ Data-Driven, High-Impact Campaigns That Deliver Results

Proven Expertise

Custom Strategies

UGC Content Creation

Precise A/B Testing

Cross-Platform Campaigns

Measurable Results

Our Paid Social Process

Case studies

BackThen

Sweatcoin

Tree Card

Why Your App Needs Paid Social

Ready to Scale Your App with Paid Social?

Contact Kurve today to explore how TikTok and Meta campaigns can elevate your app’s performance.

Frequently Asked Questions

What platforms do you use for paid social campaigns?

How do you create effective ad creatives?

What is A/B testing, and why is it important?

How do you measure success in paid social campaigns?

Can you handle scaling campaigns globally?

Talk to Our Paid Social Experts

Sweatcoin’s successful growth strategy

App Growth Awards Winners

Shorty Impact Awards Winners

An App Growth Team

Experimentation & Deep-dives

Unlimited Access

Ongoing Support

GROWTH SERVICES

APP STORE OPTIMISATION

APP ANALYTICS & TOOLS

RESOURCES & ABOUT