Actionable insights, practical tips, and our latest thinking on marketing matters.

As a gift to early-stage app startups, the gods kindly offer a paradox - it is imperative that you do detailed research, but there is insufficient numerical data on users. How can you test your...

Once upon a time there were two prospective lifelong users for your app. One of them converted into an engaged, loyal user, while the other churned after just a few interactions. How can you begin to...

Effective referral marketing is not just about launching an invite system—it is about measuring and optimising its impact. Here, we break down K-Factor, Viral Coefficient, and Retention Rate,...

In the app marketing landscape, one concept is indispensable — Mobile App Attribution. 

In today's hyper-competitive app landscape, you need more than a great app. You need to know how it performs, where it can improve, and how it serves your users. Your guiding light is mobile app...

A mobile application is almost a necessity for businesses. But it's more than creating an app for the sake of it; understanding its performance and effectiveness is crucial for sustained growth.

Have you ever launched a new mobile ad campaign only to see it underperform? Or have you spent hours staring at the web analytics and marketing results with no idea how they stack up? 

All businesses run on numbers, and so do mobile apps.

Oren Greenberg is the founder of Kurve. He is an experienced marketing consultant, instructor, and mentor, supporting business leaders to drive bottom-line results.

When are leading indicators vital?