Actionable insights, practical tips, and our latest thinking on marketing matters.

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After managing influencer campaigns for a wide mix of UK brands, I’ve learned one simple lesson. The benefits of influencer marketing only show up when you treat it like a serious channel, not a...

If you’ve ever sat in a Monday stand-up and heard “let’s work with creators” without a plan, you’re not alone. I’ve run enough campaigns to know this: influencers increase brand awareness when the...

If you’ve spent any time in a growth meeting recently, you’ve likely heard the debate: do we hire a big name to front the campaign, or do we lean into the raw, shaky-cam footage from our actual...

Influencer marketing is no longer an add-on, it is a growth discipline that touches brand building, performance acquisition, content production, and community development. For mobile-first brands and...

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TikTok has exploded in popularity, proving its worth as a significant player in digital marketing. Today, the platform can introduce your brand to a vast audience like never before.

TikTok isn’t about dance-offs and lip-sync battles anymore – it’s a dynamic platform that has grown beyond anyone's predictions and is a key player in modern marketing strategies.