Actionable insights, practical tips, and our latest thinking on marketing matters.

Google’s decision to sunset Firebase Dynamic Links is forcing app marketers and founders to rethink their deep linking and referral strategies. But rather than viewing this as a challenge, we see an...

With millions of apps in the market, reaching your target audience is the biggest challenge app makers and marketers face. 

Marketing Technology to Help With Audience Research

You’ll have a decent grasp of your audience already, no doubt. But when embarking on growth campaigns, audience comes into focus more acutely. This...