When it comes to building a brand in today’s connected world, one debate continues to surface: social media marketing vs digital marketing. While these terms are often used interchangeably, they...

iOS App Marketing: 5 Ways to Boost Your App Downloads

Mobile users discover, judge, and install apps in seconds. Winning those seconds is equal parts story, science, and system. This practical guide...

Metrics for Competitor Analysis

For marketers and startup founders, measurements provide a map to success, with every KPI acting like a signpost. Without measurements, you have no reference points...

9 Ways to Increase Social Media Engagement for Your App in 2025

For consumer apps and digital brands, social media is the primary battlefield for user attention. A high follower count is nice, but a...

How to Implement Your Marketing Automation Strategy

When startup founders need someone to lead their business growth, they sometimes look to hire a full-time CMO or Head of Growth. This can often be a critical mistake... Early-stage businesses...

In this data-rich world, marketers cannot ignore the power of information. Indeed, we can all agree that working on gut instinct alone is no recipe for consistent success.

How to do Audience Research

What can you expect from this article?

• How to devise an integrated digital strategy

• Smart ways to conduct great audience research

• How to create audience personas

• ...

Target market and target audience are commonly-used terms which both refer to population segmentation as a tool for focusing advertising and marketing activities.

Digital Marketing Channels For B2B Startups: The Ultimate List

“Should I invest in SEO or PPC?” It’s a question that I get asked regularly, and to say it opens a can of worms is an understatement. In...