
Actionable insights, practical tips, and our latest thinking on marketing matters.
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Do Backlinks Help ASO? Boost iOS & Android App Rankings
Can Backlinks Improve ASO? The Truth for iOS & Android Apps
There’s a growing discussion around how backlinks impact App Store Optimization (ASO). While backlinks are a core ranking factor in...

Best Crypto Apps 2025: Trading, Wallets & DeFi Platforms
Cryptocurrency and blockchain technology are rapidly reshaping finance, gaming, and decentralized applications. Crypto mobile apps provide users with tools to trade, store, and interact with digital...

Best Parenting Apps 2025: Top Apps for Families & Kids
Parenting in the digital age comes with unique challenges, but technology can make it easier. Parenting apps help families manage everything from pregnancy tracking to child safety, financial...

The Ultimate List of Purpose-Driven Apps Making an Impact.
Technology has the power to shape habits, improve lives, and create a better world. Purpose-driven apps are leading the charge, helping people live sustainably, support ethical businesses, improve...

How to test the app customer journey with limited users

How to visualise your app customer journey

15 Best Marketing Strategies for Mobile App Companies

What are the 4 Growth Strategies for Mobile Apps?

The Shifting Landscape of Trust, DEI, and Content Moderation: How Brands Are Navigating Change

End of Firebase Deferred Links: Next-Gen Referral Engines.

How to Measure Referral Success: K-Factor, Virality & Retention Rate

7-Step Guide to Successfully Validate a New App Concept

Mobile App User Acquisition: Effective Strategies & Metrics
With about 3 million apps in the market, it's a battle for user attention. Your app may deserve a place at the top - but without a user acquisition plan, it will get lost in the digital noise. Yet,...
