Actionable insights, practical tips, and our latest thinking on marketing matters.

Discover how growth marketing is redefining mobile app success in 2025. From acquisition to retention, this guide dives deep into full-funnel strategies, essential tools, and proven tactics that turn...

Your business has been around for a while and you are thinking of scaling things up now. You have found the right product-market fit. Alternatively, maybe you’ve already seen success with marketing...

Scaling a mobile app is a complex challenge. 

Over the past few months, a clear divide has emerged in the positioning strategies of brands, apps, and digital platforms. The shifts in content moderation, DEI (Diversity, Equity, and Inclusion),...

If you're running influencer campaigns on TikTok and not using the Comment Anchor Feature, this article is for you.Over the years, while activating both organic and paid partnerships with influencers...

With over a billion active users across the globe, TikTok’s short-form video format commands unprecedented attention. 

TikTok is a powerhouse platform with over 1 billion monthly active users. 

Standing out in the hyper-competitive mobile app landscape can feel like a needle in a haystack – and you're the needle. 

Leads are potential customers that indicate an interest in a product or service, and these leads are generated through various marketing channels, such as paid advertising, SEO, social media, and...

Michael started his career from Kurve before moving client-side to specialise in DTC Ecommerce. He is now Head of Ecommerce Growth at Bleach London.