Skip to content

Unlock Growth With a Fractional CMO

Struggling to attract the right prospects? Want more exposure for your brand?

There may be a better option than the hassle and hefty cost of an in-house hire. A Fractional CMO might be the right solution.

Fractional CMO

Clients we work with

  • BT
  • Lenovo
  • Canon
  • Investec
  • HomeServe
  • accurx
  • lansweeper
  • huggg
  • WhoCanFixMyCar
  • Coconut.
  • Lick
  • sweatcoin
  • treecard
  • WeGift
  • barbri global
  • Peakon
  • Fat Llama
  • fing
  • Lifecake
  • Funding Circle
  • Super Carers
  • Mori
  • nutmeg
  • DAD
Oren Greenberg

Oren Greenberg
Fractional CMO

Growing your brand

Retain a fractional CMO to scale your business using their digital marketing expertise. Get access to marketing experts (over +15 years experience) without the hefty cost of a full-time, in-house hire.

Our comprehensive marketing support will assist you in:

- Aligning your team and making the most of their skills
- Implementing a modern marketing tech stack
- Increasing the volume of qualified relevant leads
- Growing your brand's awareness


Growing category leaders

Our CMOs work with a diverse range of industries, and SaaS specialists including:

  • HR tech
  • Fintech
  • Martech
  • B2B eCommerce
  • Consumer mobile apps

Challenges we tackle

Marketing ROI

Marketing ROI

  • Having a hard time justifying marketing spend
  • Customer acquisition costs are ambiguous
  • Customer lifetime value measurement is missing
  • No return on ad spend (ROAS) visibility
  • Inability to measure social media ROI

Lead Quality & Vol

Lead Quality & Volume

  • Lack of clarity over lead quality
  • Lack of volume of relevant opportunities
  • Lead volume too low

Funnel Measu

Funnel measurement

  • No visibility over full customer funnel
  • Landing page conversion rates aren’t high enough
  • No incrementality measurement for ad campaigns
  • A mismatch between channels (e.g. Google ads) and internal database
  • CRM isn’t set up properly or too messy

Funnel Track

Funnel Tracking

  • Account or user tracking is non-existent

Content Strategy

Content Strategy

  • Lack of a well-defined content strategy
  • Difficulty in creating engaging and relevant content
  • Inability to measure content performance

Brand Awareness

Brand Awareness

  • Difficulty in establishing brand identity
  • Low brand awareness among target audience
  • Inconsistent brand messaging across channels

Customer Retent

Customer Retention

  • High customer churn rate
  • Difficulty in building customer loyalty
  • Lack of a customer retention strategy

Digital Market

Digital Marketing

  • Low organic search traffic
  • Low engagement on social media platforms
  • Inability to measure social media ROI

Sales Enable

Sales Enablement

  • Lack of alignment between sales and marketing teams
  • Ineffective sales collateral and support materials
  • Difficulty in generating high-quality leads for sales



  • Difficulty in identifying new market opportunities
  • hallenges in launching new products or services
  • Inability to measure success of new product launches

Oren Greenberg
SaaS fractional CMO

Oren is the founding partner & CEO of Kurve. Primarily focused on HRtech, Fintech & Martech.

Sam Olssson
B2C mobile apps

Sam is one of the original founding partners at Kurve, an award-winning marketer.

Other unlisted team members may be available.

SaaS fractional CMO

A SaaS positioning expert specialising in Climate tech, Regtech & Fintech.

Tailored For Tech Companies

Navigating the tech marketing landscape can be daunting, whether choosing the right tech stack, picking the right channels or hiring for the right in-house team. 

Process overview:

  • Ideal customer profiles / persona mapping

  • Positioning

  • Messaging

  • Team recruitment & management

  • Brand building

  • Positioning within your competitive context

  • Channel mix

  • Budgeting

  • Meaningful customer insights

  • Automation & process

  • Governance & administration

  • Marketing analytics

  • Market research

  • Personalized and impactful messaging

  • Public relations

  • Paid advertising, including display, search & social

  • Staffing, team building & leadership including training & development

  • Content creation

  • Marketing technology

  • Lead & demand generation

  • Omni-channel marketing

Case study
Leads up 56%, CPA down by 41%

Peakon are one of the leading HRtech employee survey and engagement platforms globally.

Case study
Kurve reduced CPA by 88%

Nutmeg are the world’s first online investment manager. They target new investors who are offered...

Case study
Kurve increased monthly leads by 56% and decreased CPA by 41%

WeGift is a Series A funded, UK-based fintech startup building the core infrastructure for the...


What is a Fractional CMO?

A Fractional CMO is a flexible, cost-effective solution for businesses seeking marketing leadership. It allows you to access a Chief Marketing Officer (CMO) with a wealth of experience and proven success on a fractional basis. 

Your fractional ensures your marketing strategy stays on track and delivers results without the long-term commitment or cost of hiring a full-time executive. With a fractional CMO, you can access proven experience. Driving action with data-driven decision-making tailored rather than guess work.

As a founder or leader in the tech sector, you're likely aware that standing out in today's competitive market is complex. To ensure consistent growth, your CMO must comprehensively understand your product, market, and unique challenges.

What does 'fractional' actually mean?

There's a few different ways fractional CMOs define 'fractional':

  • Some mean part-time
  • Some work 1 day a week, per client
  • Some work 4 days a week for an individual client

Some focus more on targets & outputs than to a fixed time commitment.

The main difference between a strategic and tactical resource is knowing the right levers to pull to drive commercial impact. Hence, 'doing' is commoditised, but the 'right doing' by the 'right people' is where transformation for your business thrives.


Is a full-time CMO beneficial enough for your business stage if you can afford it?

20% of marketing efforts yield 80% of the results. Considering that a full-time CMO works five days a week, a fractional CMO, working just one day on the correct tasks while leading the right team, can outperform a full-time alternative. This effectiveness surpasses a full-time CMO who spends time on less impactful activities managing the wrong people.

Another consideration is risk. We're advocates of test & learn. If a fractional CMO costs you 25% of a full-time alternative, that's 75% less financial risk you're taking to validate if this role adds value.

Whether their experience, in terms of budget management, team, and your desired growth objectives, is something they've achieved.

Fractional CMOs have varied backgrounds. Some originated from PR, brand, performance marketing, product marketing etc'

You'll want to engage the fractional who's got proven experience with your thesis on where growth will come from in terms of channel mix, audiences and your target offer.

The biggest barrier to success with marketing is swapping tactics and changing direction mid-way through a plan - so it's important to give enough time to evaluate whomever you decide to go with

  • Marketing analytics

  • Market research

  • Personalized and impactful messaging

  • Public relations

  • Paid advertising, including display, search & social

  • Staffing, team building & leadership including training & development

  • Content creation

  • Marketing technology

  • Lead & demand generation

  • Omni-channel marketing

What to expect – explaining our process

Step 1: Audit
Auditing your existing team, techstack & processes is key for minimising wastage.

Step 2: Understanding the Landscape
Your fractional CMO will then analyse your competitors & category.

Step 3: Measurement
We'll agree on the set of commercial objectives & marketing KPIs to measure.

Step 4: Implementation
Positioning, messaging, channel management, copy and analytics are all setup in this step.

Step 5: Evaluation
We run in iterative sprint cycles. Maximising learning through rapid experimentation.

Frequently Asked Questions

They are all synonyms of the same concept.

Our fractional CMOs typically work on either a:

- Short-term basis e.g. interim

- Specific engagements e.g. project-based

- On-going basis until it's time to bring in a full-time hire

A virtual CMO leads and manages your marketing efforts remotely, crafting strategies, overseeing execution and analyzing results. They bring their expertise to your business without the need for a full-time, in-house executive, saving you costs and resources.

Hiring a virtual CMO provides your business with expert marketing leadership at a fraction of the cost of a full-time executive.

Offering flexibility, scalability and access to industry knowledge, helping you achieve your marketing goals more efficiently.

Interested in finding out more?