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    Instilling the growth infrastructure for a rapidly scaling fintech.

    WeGift

    WeGift is a Series A funded, UK-based fintech startup building the core infrastructure for the digital incentives economy. With a stellar list of customers including Apple, Pizza Express, Uber, Zalando, Perkbox and many more, WeGift has seen over 500% annual revenue growth. These leading brands are using the platform to both reward and incentive customers and employees, influence purchase decisions and behaviours, and grow.

    Results

    Kurve achieved the following results for WeGift:

    Drove a conversion rate increase of 430% in sales qualified lead

    Implemented marketing automation infrastructure

    Set up channel & web analytics and marketing KPI reporting

    Account based marketing strategy deployment

    Setup and ran LinkedIn, Quora, Capterra and Google ads

    Content production included case studies, blog posts & white papers

    Entire website rebuild and design overhaul

    Brand positioning & messaging support

    Objective

    WeGift brought Kurve in to help with putting a marketing infrastructure in place. This included content production and distribution as well as deploying experiments for validating growth channels in order to attract more relevant, qualified leads.

     

    Strategy

    After a strategic re-brand done by another agency, Kurve was responsible for technical implementation and became WeGift’s performance marketing partner. By installing marketing automation, testing paid ads as well as direct mail and outbound we put in place the foundations for growth. Furthermore, a robust content strategy was required for WeGift to differentiate itself in this competitive niche.

    Due to the difficult nature of identifying relevant prospects, we developed an Al-based natural language processing app for tagging and identifying relevant companies suitable for our account based marketing strategy.

    Oren is one of the better CMOs I ve had the pleasure to work with. Oren takes the fime fo delve deep into understanding of the product and the audience. Mentoring intemal team members and leading specialist providers. Driving speed and spearheading with an innovative approach to solving expert problems. Oren and his team built an essential infrastructure priming us for scaling growth.

    Etai Rosen, Chief Revenue Officer at WeGift

    Etai Rosen Chief Revenue Officer at WeGift