Actionable insights, practical tips, and our latest thinking on marketing matters.

In this data-rich world, marketers cannot ignore the power of information. Indeed, we can all agree that working on gut instinct alone is no recipe for consistent success.

How to do Audience Research

What can you expect from this article?

• How to devise an integrated digital strategy

• Smart ways to conduct great audience research

• How to create audience personas

• ...

Target market and target audience are commonly-used terms which both refer to population segmentation as a tool for focusing advertising and marketing activities.

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Introduction

You’ve just closed your Series A. You’ve scaled ad spend, hired a performance marketer, and launched your creative sprints. But something still feels off. Your dashboards look good, CPIs...