Actionable insights, practical tips, and our latest thinking on marketing matters.

Content marketing is a vital component of any marketer's growth strategy. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined...

With social media advertising spend projected to be over $50 billion this year in the US alone, it’s clear that marketers recognise the value of social marketing. However, what may be less well known...

Paid search increases revenue, drives traffic, and boosts brand awareness. It accounts for roughly 41% of the clicks on a search results page and even helps pave the way for SEO with quick results.

Account-based marketing (ABM) and lead generation - two popular marketing strategies, but to be honest, the comparison isn’t really there. Lead generation, for example, tends to focus on volume,...

In 2020, over 3.6 billion people were actively using social media – that number is projected to increase to almost 4.41 billion in 2025. If you're going to remain competitive, it's essential to have...

Search plays a considerable role in how users discover and download content on app stores. In Q1 2021, over 5.5 million apps were available on Google Play and Apple App stores, and by Q3, more than...

Content marketing generates three times as many leads as outbound marketing, and costs 62% less (Demand Metric). Ensuring you’ve got an effective content strategy to deliver your material is...

Marketing and paid social campaigns are essential to driving growth and expanding your business. And yet, most marketing teams continue to struggle with attributing engagements to conversions and...

Following on from my previous post, we’re going to take a deeper look into the hows and whys of increasing app user engagement.