Actionable insights, practical tips, and our latest thinking on marketing matters.

Understanding and improving app conversion rates matters. Why? Because it impacts your business – more users means more engagement and, ultimately, more revenue.

When it comes to app success, crafting the perfect app title is as vital as developing the app itself.

In the app marketing landscape, one concept is indispensable — Mobile App Attribution. 

App localization is a crucial step in reaching a global market of mobile phone users. 

As a SaaS business, you must generate demand for your product – or you’ll get wiped out of the market. 

Are you desperate to boost your app's downloads?

In the ever-evolving landscape of mobile apps, conducting app market research is critical. 

TikTok has exploded in popularity, proving its worth as a significant player in digital marketing. Today, the platform can introduce your brand to a vast audience like never before.

App Store screenshots are the first look at your labor of love — your app. 

TikTok isn’t about dance-offs and lip-sync battles anymore – it’s a dynamic platform that has grown beyond anyone's predictions and is a key player in modern marketing strategies.

Without the right marketing strategy, even the most innovative apps may remain undiscovered in a saturated market, limiting their financial returns and overall impact. So what makes an app really...

In our digital-first world, mobile app advertising has emerged as an effective way to target mobile device users.

Unlike other forms of digital advertising, it offers a direct platform to engage...

In today's hyper-competitive app landscape, you need more than a great app. You need to know how it performs, where it can improve, and how it serves your users. Your guiding light is mobile app...