Actionable insights, practical tips, and our latest thinking on marketing matters.

An ever-growing number of B2B companies harness account-based marketing (ABM) as part of their growth and retention efforts. A strategy that perfectly complements the traditional, short-term...

Michael started his career from Kurve before moving client-side to specialise in DTC Ecommerce. He is now Head of Ecommerce Growth at Bleach London.

This article is by Kurve’s Samuel Olsson, a B2C growth, marketing expert specialising in mobile apps. 

Oren Greenberg is the founder of Kurve. He is an experienced marketing consultant, instructor, and mentor, supporting business leaders to drive bottom-line results.

We’re all wired to want more. More customers, more growth, to test more channels, creatives, and copy. And to do it all, we’ll often need more budget (the holy grail).

Important note: You can also...

Facebook Ads have been a massive lever for growth for eCommerce businesses around the world.  If you’re not using them yet, now is the perfect time to start.

It’s deceptively easy to get paid search wrong. For example, simply picking the right search terms to bid on offers plenty of opportunities for marketers to waste their ad spend.

Similarly, ...

Knowing your Customer Acquisition Cost (CAC) enables you to optimize your user acquisition efforts, gauge whether your marketing campaigns are working, and understand if you’re on the path to...

If getting results from cold outreach was quick and easy, everyone would do it. But here’s the truth — it doesn’t actually have to be hard. In fact, there are several common cold outreach mistakes...

For Display advertisers, retargeting campaigns are standard practice. But at the same time, most marketers aren’t getting the most out of Search retargeting. Many are simply letting Google manage...