![How do you develop an ABM strategy?](https://kurve.co.uk/hubfs/Imported_Blog_Media/image51_8d3910d11d457889f25cca1b2023aafd_2000.png)
Actionable insights, practical tips, and our latest thinking on marketing matters.
![How do you develop an ABM strategy?](https://kurve.co.uk/hubfs/Imported_Blog_Media/image51_8d3910d11d457889f25cca1b2023aafd_2000.png)
![What Is the Ideal Cost per Lead?](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20What%20Is%20The%20Ideal%20%20Cost%20Per%20Lead%20%281%29.png)
What Is the Ideal Cost per Lead?
Marketing andpaid social campaigns are essential to driving growth and expanding your business. And yet, most marketing teams need help attributing engagements to conversions and profits. That's...
![5 DTC Performance Marketing Truths That Sound Like Blasphemies](https://kurve.co.uk/hubfs/Imported_Blog_Media/DTC-Performance-Marketing.jpg)
5 DTC Performance Marketing Truths That Sound Like Blasphemies
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How to Increase App User Engagement
Following on from my previous post, we’re going to take a deeper look into the hows and whys of increasing app user engagement.
![9 Frequently Asked Facebook Advertising Questions Answered](https://kurve.co.uk/hubfs/Imported_Blog_Media/image.jpg)
9 Frequently Asked Facebook Advertising Questions Answered
![How to Improve Your App Engagement with Automation](https://kurve.co.uk/hubfs/Imported_Blog_Media/matt-artz-lt2GzPlOAmc-unsplash.jpg)
How to Improve Your App Engagement with Automation
![Understanding Share of Voice and Market Share](https://kurve.co.uk/hubfs/Imported_Blog_Media/market-share-of-voice.jpeg)
Understanding Share of Voice and Market Share
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How to Get More Marketing Budget from Decision-Makers
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6 Unmissable Tactics for eCommerce Facebook Ads Success
![Landing Pages for Paid Search: What You Might be Missing](https://kurve.co.uk/hubfs/Imported_Blog_Media/landing-pages-for-paid-search.jpg)
Landing Pages for Paid Search: What You Might be Missing
![How to calculate CAC for your Mobile App](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20How%20to%20Calculate%20CAC%20for%20Your%20Mobile%20App.png)
How to Calculate CAC for Your Mobile App
![a man standing seeing on his phone](https://kurve.co.uk/hubfs/Imported_Blog_Media/facebook-ads-ecommerce.jpg)
A Quick Guide to Facebook Ads for eCommerce
Using Facebook Ads allows your eCommerce brand to create and publish targeted ads in minutes, reaching audiences who are a perfect fit for your products. You can build awareness for your brand,...
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Brand-Building vs Direct Response: Where Should You Prioritise Budget?
As an on-demand CMO, I’m often asked about brand-building activity versus conversion-focused optimisation — and where best to spend time, energy, and resources.
I want to be more elaborate than...
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5 Cold Outreach Mistakes and How to Avoid Them
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