Actionable insights, practical tips, and our latest thinking on marketing matters.

With millions of apps in the market, reaching your target audience is the biggest challenge app makers and marketers face. 

With over a billion active users across the globe, TikTok’s short-form video format commands unprecedented attention. 

Keeping on top of trends isn't only about staying updated as a mobile app developer. 

Are you an app developer or marketer struggling to monetize your mobile app? 

Gamification is transforming how users interact with apps across multiple industries. 

Better ROI for your marketing spend isn't desirable – it's essential. 

With attention spans getting shorter and the variety of choices increasing, capturing attention is harder than ever. 

TikTok is a powerhouse platform with over 1 billion monthly active users. 

Are you struggling to monetize your content? Or are you seeing your ad revenues decline or become too unpredictable? 

Want to monetize digital content as an app creator? Paywalls could be the answer.  However, only some paywall models are effective. An unoptimized paywall could make your users uninstall your app out...

With countless apps vying for users' attention, marketing mobile apps in the highly competitive digital landscape of 2025 can be daunting. 

Tired of pouring countless hours and resources into developing a mobile app only to have it buried deep in the app store's search results?

User acquisition has become a massive challenge in today's hyper-competitive mobile app market.