Actionable insights, practical tips, and our latest thinking on marketing matters.

Since its inception in 2016, TikTok’s viewership and growth have exploded.

Today, TikTok has over 1.8 billion monthly active users and is the fastest-growing social media platform on the planet. The...

Are you struggling to navigate the cutthroat world of mobile apps?

User acquisition has become a massive challenge in today's hyper-competitive mobile app market.

Mobile app development is revolutionizing how we interact, work and entertain ourselves. Yet, with millions of apps vying for attention in a hyper-competitive market, marketing your mobile app...

In today's ultra-competitive app market, mobile app engagement has become a critical factor for success. With millions of apps available across various platforms, app developers face the challenge of...

Did you know your app users are bombarded with over 100 marketing messages daily? Emails. Ads. Social media. It's never-ending. 

It's a competitive market out there.

With countless apps vying for users' attention, marketing mobile apps in the highly competitive digital landscape of 2023 can be daunting. 

It’s easy to find advice on increasing app users and improving your discovery phase for user acquisition. But what happens if mobile users just disappear after they buy? It’s like throwing a party...

In the competitive mobile app market, attracting and keeping users engaged with your app is more important than ever. App engagement is the key to retaining users and achieving long-term success,...

Introducing a new product to the world is more challenging than ever. With fierce competition, it's crucial to have a comprehensive go-to-market strategy to ensure your product stands out and gains...

With millions of mobile apps available on smartphones, it’s easier than ever for users to forget about your app or, worse, move on and start using your competitor's app.