Actionable insights, practical tips, and our latest thinking on marketing matters.

Knowing your Customer Acquisition Cost (CAC) enables you to optimize your user acquisition efforts, gauge whether your marketing campaigns are working, and understand if you’re on the path to...

You built the best app on the market, with features and innovations that blow your competitors away. And yet, it failed to gain traction on release.How is that possible?In 2025, success requires more...

In the last couple of days and weeks we have had an exponentially growth in the question:

"How do we get our SEO working for AI search? How do we show up on ChatGPT and Claude when people ask about...

Can Backlinks Improve ASO? The Truth for iOS & Android Apps

App user journey maps look relatively simple, but they require expertise and experience to get right. This article will help you research and design an app user journey map better than your...

As a gift to early-stage app startups, the gods kindly offer a paradox - it is imperative that you do detailed research, but there is insufficient numerical data on users. How can you test your...

Once upon a time there were two prospective lifelong users for your app. One of them converted into an engaged, loyal user, while the other churned after just a few interactions. How can you begin to...

Scaling a mobile app is a complex challenge. 

Scaling a mobile app is a complex challenge.

Over the past few months, a clear divide has emerged in the positioning strategies of brands, apps, and digital platforms. The shifts in content moderation, DEI (Diversity, Equity, and Inclusion),...