Actionable insights, practical tips, and our latest thinking on marketing matters.

App user journey maps look relatively simple, but they require expertise and experience to get right. This article will help you research and design an app user journey map better than your...

As a gift to early-stage app startups, the gods kindly offer a paradox - it is imperative that you do detailed research, but there is insufficient numerical data on users. How can you test your...

Once upon a time there were two prospective lifelong users for your app. One of them converted into an engaged, loyal user, while the other churned after just a few interactions. How can you begin to...

Scaling a mobile app is a complex challenge. 

Scaling a mobile app is a complex challenge.

Over the past few months, a clear divide has emerged in the positioning strategies of brands, apps, and digital platforms. The shifts in content moderation, DEI (Diversity, Equity, and Inclusion),...

Google’s decision to sunset Firebase Dynamic Links is forcing app marketers and founders to rethink their deep linking and referral strategies. But rather than viewing this as a challenge, we see an...

Effective referral marketing is not just about launching an invite system—it is about measuring and optimising its impact. Here, we break down K-Factor, Viral Coefficient, and Retention Rate,...

We are delighted to share with you a comprehensive guide that outlines an actionable roadmap for launching a new app on a shoestring budget.

Each section provides a step-by-step approach, complete...

If you're running influencer campaigns on TikTok and not using the Comment Anchor Feature, this article is for you.Over the years, while activating both organic and paid partnerships with influencers...

Launching an app is only the first hurdle in the jam-packed mobile landscape.