Fractional CMO Strategy Development
Empowering App businesses with tailored, data-driven marketing strategies.

Clients I work with

Strategic Growth Blueprint for App Success
Our fractional CMOs help you create an optimum growth blueprint tailored to your objectives. Through continuous monitoring and refinement, we ensure your marketing plan remains agile and adapts to your evolving growth goals.
Case studies

Sweatcoin becomes the fastest-growing fitness app in history
Kurve played an instrumental role in making Sweatcoin the fastest-growing health and fitness app in...
Kurve boosts Treecard app installs by +1,027%
Treecard skyrocketed its user base by over 150% month over month, primarily leveraging TikTok...

From 600,000 to 3 million Users in 12 Months with Kurve
BackThen partnered with Kurve to overcome a plateau and skyrocket their user base from 600,000 to...

Insight-Driven Decision-Making for Maximum Impact
With Kurve's proficiency in identifying and interpreting KPIs specific to App businesses, we turn complex data into simple insights to determine what drives your success and maximize the impact of your marketing.

Precision Targeting for User Acquisition Excellence
The more precisely targeted your marketing is, the bigger its impact is. We help you uncover the most potent channels for user acquisition and emphasize ongoing optimization to ensure the best returns.

Agile Marketing Adaptation
Stay Ahead in Dynamic Markets

Cost-Efficient Campaigns
Maximize Returns on Investment

Holistic Marketing Integration
Harmonizing Marketing for Maximum Impact

Expertise Without the Overhead
Top-level CMO Services Affordably
Our Approach to Strategy
Step 1: In-Depth Business Analysis
Our first step is to analyze your business, challenges, and competitive landscape while uncovering key insights for an effective strategy.
Step 2: Tailored Strategy Formulation
Once we uncover your business's unique insights, we craft a strategy tailored to your needs. Our strategies aren't just based on gut feeling; they are data-driven, backed by analysis and exhaustive research.
Step 3: Data-Driven Execution and Optimization
When the strategy is in place, we get to work. We stand by your side, implementing solutions and trying various tactics to ensure all plans are on point. You can expect constant monitoring, adjustments, and fine-tuning for optimized outcomes.
Step 4: Ongoing Collaboration and Refinement
We believe in continuous improvement and constant re-validation of the implemented strategy. We frequently report performance to you and listen to your feedback.
Testimonials

Cem Eyi
Co-Founder, Beanstalk
Working with Kurve on TikTok influencer outreach has been great. We are targeting the “mumtok” sphere to introduce Beanstalk – our award winning Junior ISA app. Kurve’s outreach strategy, onboarding of talent and managing of paid media were all instrumental in helping make the channel successful for us.

Bogdana Orzu
Growth Campaign Manager, Sweatcoin
The testing and scaling we did with Kurve really validated our channels, and we’re really looking forward to accelerating this going forward.

Jamie Cox
Co-founder & CEO, Treecard
Results have been astonishing, and orders of magnitude better than other agencies we’ve worked with.

Francesco Cardoletti
Co-founder/CEO PawSquad
The team at Kurve were vital in providing a digital strategy that got us excellent results within our budget and within impressive timeframes. His experience and insight were matched by his enthusiasm and dedication to helping us grow, as he consistently went above and beyond to provide valuable support. It has always been a pleasure to work with Oren, as his responsiveness and creative approach mean that he genuinely strives for excellence. I'd recommend Oren for all matters related to digital marketing when looking for a provider with integrity and honesty.

Bryn Morgan
CEO of ENGIN Mobile
Oren and his team were critical in getting several new brands up and running in the digital world. His responsiveness, insight and expertise ensured very tight deadlines were met and profitable, cost-effective new business resulted shortly thereafter! He provide invaluable optimisation and market growth support throughout our relationship. This was backed up with data and profit-driven analysis - almost in real-time.

James McQuarrie
Head of Product @ Cookpad & Co-Founder @ nextfree.co.uk
Oren worked with us at DAD to help establish our search marketing and user acquisition strategies. His insight and experience took what we were doing before his arrival to a whole new level. His test and learn approach fits nicely into an agile / lean workflow and brings a scientific rigour to what can easily otherwise become a spray and pray activity. I learnt a lot working with Oren and would be very happy to do so again in the future.

Lior Eldan
Co-Founder & COO at Moburst - Mobile done right
Oren is passionate about what he does. So passionate, that he engages anyone who works with him to be as passionate as he is. Oren is extremely knowledgeable about online marketing and SEO in particular. Combined with his far vision and entrepreneurship, Oren is a manager that inspires and brings the most out of his people. Most importantly, Oren is a cool guy and fun to work with. I would be happy to work with Oren in the future.

George Taylor
Digital growth marketer
I worked with Oren at DAD where he brought a huge amount of valuable experience and strategic input into the business at a crucial stage of the company's life. I valued his pragmatic viewpoint and benefitted a great deal in his approach to digital marketing. Highly skilled yet adaptable to work within the technical limitations of a young business, he massively spearheaded our search marketing efforts and generously imparted his years of knowledge across the team.

Paul Donoughue
Senior Marketing Manager at ENGIN Mobile
Standing aside, ahead and above the run-of-the-mill, rest of the pack digital agency leaders, Oren is a remarkably insightful and client focussed individual who has translated these traits into his vision for a full-service digital agency. Oren doesn't do Set Menus. I would always be more than happy to recommend Oren.

Terry Parsons
CTO at 192.com Ltd & Hooyu Ltd, NED Iovox Ltd, Advisory Board Ometria Ltd, Advisory Board OrigamiEnergy
In the time I have worked with Oren I have been impressed with his focus and determination in meeting deadlines, as well as his technical expertise. He exhibits a high level of professionalism and dedication and is an enthusiastic team player.

Romain Eude
CEO/co-founder at Utelly, next generation SaaS for TV/Video aggregation with search, personalisation and discovery APIs
Oren is a great individual to work. Forward thinker, with a strong business acumen, he always strives to achieve the Company goals and contributes to a lively dynamic work environment.

Richard Green
CEO & Founder @ evvnt
Orens one of those very smart, considered, approachable guys who gets stuff done. He's like a Swan, serene on the surface but working like a mad man underneath. I've know Oren for near on 8 years and he continues to maintain a level of expertise second to none, never compromises on his values and continues to impress me simple by taking the time to speak and keep connected in a world where transient relations are the norm. I will continue to support Oren on his personal and professional activities as he's just a very very interesting chap.

Simon Cole
Director at Orca Digital
I had the pleasure of working with Oren at Touch Local for almost 2 years. Oren was highly motivated and passionate about his work. He is knowledgeable in all areas of online marketing and would be a credit to any company.

Darryl Bowman
CMO - Funding Circle
Oren is a super smart guy who is an expert in his field. Ever since I have known him, he has set a high bar for himself in terms of increasing his knowledge.In the ever evolving world of search this is important. He will always put his art ahead of commerciality, which is reassuring as a client of his. As, in the ethereal world of search, where a leap of faith is sometimes required, you can at least know that Oren's advice is coming from a place of great knowledge and integrity.

Daniel Hegarty
Founder & CEO at Habito
Oren made a huge impact on our search function at Wonga, and did so very quickly. He brought a wealth of knowledge and a potent intellect to bear on a complex set of problems, with unsurprisingly positive results. Great guy - focussed, smart and a creative thinker.

Ben Godfrey
Engineering Manager at Facebook
Oren understands acquisition inside out. He is a master of all forms of traffic generation and of web and campaign analytics. He has a voracious appetite for continuous improvement and deftly deploys the best tools available. At Wonga he's been a key part of a digital marketing team which has generated phenomenal growth.

Sajid Akhtar
Technology Director, Data Science Practice - Publicis Media MENA
Oren has been a mentor to me for 5 years now and I owe him a great deal having learnt SEO and PPC from him. He's nicest and calmest guy you'll ever meet, and has an eclectic skillset to match. He is a master in SEO and PPC marketing, and he never ceases to evolve as the industry develops. I would warmly recommend Oren's to any business in need to SEO and PPC advice/services and I look forward to working with him in the future.

Alberto Spinelli
Managing Director / Digital Services Business – Canon
Oren is a real marketing specialist. We've worked together on several ventures now including Canon EU. Instrumental in knitting together complex integrations across a multitude of marketing systems. Oren provides innovative solutions for complex problems. A deep strategic thinker and technical guru across performance marketing and marketing automation on both our B2C and B2B propositions.

Ben Wynn
Founder & CEO – DAD
Oren has a deep understanding of search marketing and user acquisition. He has been invaluable working with us at DAD to drive growth and set in place a structured and successful test and learn approach. Oren knows his onions and will grow your business. Simple.

Ed Botterill
Co-founder – Lifecake
Oren and his team have been super helpful in supporting our digital marketing efforts. Ranging from programmatic to SEG and email marketing, they have provided both valuable strategic support as well as proven tactical hands with delivery.

Sam Bradley
CMO & co-founder - LickHome
Oren and the team at Kurve are brilliant. Helping us crack growth at a crucial time in the business - supporting on paid social, search analytics and product performance BI. From strategic direction all to the way to nuance of attribution, smashed it.

Rodrigo Dauster
Digital Transformation & VP Product
At GEKKO, a travel start-up, we brought Oren in to help us improve our SEO. Previously we had worked with two medium-sized agencies who failed to meet our business goals. Within a week of taking over the reins, Oren began to deliver measurable improvements to our search rankings and return in our search marketing investments. He succeeded in delivering week-on-week improvements through-out his tenure. In addition, he showed eagerness to tutor the team and answer any question we threw at him. His contribution was fantastic and having him on our team was pleasure. I've continued to suggest Oren to all who ask me for SEO or SEM advice and I still turn to him whenever I need help or tutoring in this subject.
Unlimited Access
Through email & Slack and we typically reply within 1-3 hours 365 24/7
Ongoing Support
Weekly reports and check-in calls with the full team to avoid bottle necks.
An App Growth Team
We specialise in Mobile App growth from technical setup through to the app ads.
Experimentation & Deep-dives
Fast experiment based marketing diving deep in the data.
Frequently Asked Questions
A fractional CMO is an outsourced marketing executive who performs the functions of a CMO. They provide specialized marketing expertise to businesses part-time or on a contract basis, meaning your company doesn’t have to commit to a full-time, in-house marketing lead.
A CMO is a full-time employee overseeing an organization's marketing efforts, while a fractional CMO provides similar expertise on a part-time or project-to-project basis.
You should hire a fractional CMO if you require high-level marketing expertise that complements your existing team or need guidance for specific marketing strategies. It’s also an effective option for startups or businesses that don't have the budget to hire a full-time CMO.
Fractional CMOs are usually charged on a monthly retainer or project basis, depending on the scope of work. Others may charge by the hour, which could cost anywhere from $200+ per hour.
A CMO helps organizations create and execute marketing strategies to achieve, sustain growth, and strengthen brand presence in the industry – all essential factors for any business that strives to be successful.
Contact Us
-
Samuel Olsson
App Growth Specialist

Sweatcoin’s successful growth strategy
Business growth comes from product traction, market appeal, and further growth potential. Working with Kurve helped Sweatcoin become the Number 1 Health and Fitness app in the UK and the fastest-growing Health and Fitness app in history.
App Growth Awards Winners
The App Growth Awards are the global barometer for app growth and marketing excellence, celebrating innovation and success within the industry. Kurve was awarded winner in the category App Marketing Agency of the Year 2023.
Shorty Impact Awards Winners
The Shorty Impact Awards are an international program that celebrates organisations making the world a better place. Kurve’s submission was shortlisted in the TikTok category – alongside industry giants Al Jazeera English TikTok and TEDToks – and won the Silver Honor prize. Read our full submission and learn more about how we can help your business make a positive impact in the world: Kurve x Treecard: TikTok for Green Impact.