B2B Lead Generation

Create awe-inspiring growth with pipeline-driven lead gen

Our innovative, adaptable approach to building your lead gen pipeline and generating revenue

Cold email? Or LinkedIn? As the platforms evolve, so do the strategies. Combining Account-based Marketing principles and our prospect-centric approach, we leverage account research, automation tools, creative testing, and more to add measurable value to your business.

Tom Kelly

B2B Lead Gen Partner

, B2B Lead Generation

How we work

, B2B Lead Generation


Ideal customer profiling, buyer persona research, enriched and prioritised target account list creation.

, B2B Lead Generation

Strategy & Formulation

Automation tools and sales-customised, interactive testing for quicker results.

, B2B Lead Generation


New and weekly campaign optimisation based on ongoing results, and bi-weekly or monthly reporting.

, B2B Lead Generation

People centric

Truly effective lead generation does more than help a business engage with a wider audience — it helps build rapport. This requires understanding, effective storytelling, and personalisation. Our approach prioritises getting to know you and your clients to achieve meaningfully targeted results.

, B2B Lead Generation

GDPR compliant

Following GDPR and PECR guidelines, all of our outreach campaigns are directed only at the companies and individuals that will find the content useful and relevant to their jobs. Our expertise also lies in creating content that is both compelling and clear, as required under GDPR and PECR.

, B2B Lead Generation


To bring you the efficiency you’re looking for, we aim to supplement you and your team through active collaboration. This means aligning our skillsets to your needs, fostering open and clear communication, and even extends to working with your tech stack or using ours to support you.

Already running cold outreach campaigns?

Why B2B lead

, B2B Lead Generation

Raise brand awarenes

Educate your audience about your brand, promote your service or product, and differentiate yourself from competitors.

, B2B Lead Generation

Increased ROI

Targeted engagement allows you to identify and connect with a qualified audience at a granular level and along more of their customer journey.

, B2B Lead Generation

Iterative, scalable, fast and cost effective

Run multiple tests quickly allowing you to validate, optimise and iterate for maximum return on investment.

, B2B Lead Generation

Increased opportunities

Leverage lead generation campaigns to not just help acquire new customers but to build relationships and gain referrals to new and unexplored markets.

“It was a pleasure working with Oren and Michael during last year. The bar was set high right from the outset but they managed to jump over it in a very short time. Their dedication, support and hard work were critical to Peakon’s growth and I really value the relationship I developed with them.”

Yaniv Mazor

VP of Growth @ Peakon

What we do


Campaign management and reporting


Image, video and copy curation


Ad copy A/B testing


Managed brand and generic lead gen


Strategic input and advice


In-house support

, B2B Lead Generation

Support for in-house teams

We can support your existing in-house team or provide interim paid management while you scale.

, B2B Lead Generation


Our expert candidate screening and interview advice will help you find the right person for your team.

B2B lead gen stories

, B2B Lead Generation

Increased monthly leads by 56% and decreased CPA by 41%

Peakon automatically collects employee feedback through automated surveys, analyses it and delivers clients back the insights they need to improve their business.

Kurve were set the objective to optimise and scale Peakon s Paid Search Accounts (Adwords & Bing). The account had previously been managed in-house when they sought expert insight and day-to-day management.

By analysing the lead pipeline, we were able to focus on keywords that improved the conversion rates down the funnel.

N-gram analysis was used to extract the highest converting words within keywords and the account was restructured to reflect those findings.

The above, combined with continuous optimisation on ad copy, keywords and negative keywords helped achieve a substantial improvement that grew Paid Search into Peakon s main acquisition channel.

, B2B Lead Generation

CPA drop of 41%

, B2B Lead Generation

Conversions increased by 56%

, B2B Lead Generation

Marketing Qualified Leads increased by 80%

Ready to increase your customer base?