Quib.ly: Overal SEO case study
Quib.ly is a non-profit start-up concentrating its effort on keeping children safe online. On Quib.ly’s website, parents can ask questions about the technologies their children are using, reply to others, and get great advice from like minded parents and Quib.ly’s own knowledgeable experts. Quib.ly was a Kurve client for more than a year.
By focusing on high quality link building and using non-branded keywords responsibly with caution and care, Kurve were able to build many unique referring root domains; including some “.gov” links. Our analysis showed the following:
Improvement in bounce rate
Increase in traffic between
Increase in organic traffic
Increase in organic signups
The ultimate goal for the company was to build an active and engaged community on the site; which will share their knowledge, experience, advice and concerns. Kurves aim was to attract more traffic, increase the number of sign ups on site, and decrease the bounce rate. To achieve that, it was crucial to improve the site’s ranking in Google search for non-branded keywords, and improve the user journey on site.
Kurve’s content increased average session duration by 8.76%
Quib.ly is a non-profit start-up concentrating its efforts on keeping children safe online. In an attempt to protect children from cyber-bullying, Quib.ly created an online community for parents and teachers, involving them in conversation with others in order to share experience and advice. At the same time Quib.ly wanted to position themselves as a knowledgeble expert. To faciliate this process, Quib.ly came to Kurve for advice and support.
This approach proved to be successful. In September and October we outreached 1600 relevant sites, achieving the following results:
3rd position in Google ranking for “cyberbullying guide” keyword
The cyber-bullying guide acquired links from top “.gov” sites
Average session duration for visitors who landed on the cyber-bullying guide was 8.76% higher than the average session duration on site
Average page session for the cyber-bullying guide was 25.18% higher than the average page sessions on site
Kurve’s goal was to increase engagement on site and to attract a wider range of visitors. To achieve this, we created an engaging piece of content that would capitalise on popular news stories and events. The content aimed to get broad coverage across online media, and at the same time, position Quib.ly as an expert within their field.
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decrease in CPA
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