Kurve increased organic traffic by 121%
Wonga.com are one of the most successful UK start ups in recent history, they were the first company to take loans online. Wonga.com operate in one of the most dynamic and competitive industries in search marketing, with Google creating a unique payday loan algorithm to tackle spam and keyword manipulation in this sector. After Kurves success with the Wonga.com domain we were handed the South African domain Wonga.co.za to improve their search fortunes.
By focusing on high quality link building and using non-branded keywords responsibly with caution and care, we were able to propel Wonga.co.za right up the SERPs for the most important keywords in their industry. Out of 100+ analysed money keywords:
63% improved in rankings
121% increase in organic traffic
71% increase in organic conversions
35% remained consistent in their rankings
>50% non-branded keywords are now on the front page of the SERPs
60% of these non-branded keywords are in top 3 ranking spots
‘Payday loan’ and ‘payday loans’ currently rank in positions #1 and #2 respectively.
The South African incarnation of Wonga was not affected by spammy links, but it did lack the good quality links it needed to start showing up successfully in organic search engine results. It was time to start link building. At the same time, it was also important to help Wonga.co.za compete for the biggest terms in their industry – without leaving the website vulnerable to Google penalties for keyword stuffing or spammy anchor text.
Working with highly relevant, high quality domains, we began building top notch links to Wonga.co.za. We focused on using branded anchor text instead of the keyword-stuffed anchor text which had seen so many competitor sites plummet down the search results.
At the same time, we started sensitively weaving competitive keywords into a small percentage of these new links. We approached this activity cautiously to ensure that Google did not see these keywords as spammy and hit the site with penalties.
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