![a girls smiling by seeing on her laptop](https://kurve.co.uk/hubfs/Imported_Blog_Media/ideal-customer-profile-icp.jpeg)
Actionable insights, practical tips, and our latest thinking on marketing matters.
Posts about:
Growth Marketing (3)
![a girls smiling by seeing on her laptop](https://kurve.co.uk/hubfs/Imported_Blog_Media/ideal-customer-profile-icp.jpeg)
![2 guys working in a table facing their computer monitors](https://kurve.co.uk/hubfs/Imported_Blog_Media/product-market-fit.jpeg)
Establishing Product-Market Fit: The Basic Principles
![a girls sitting on a rock with lot of greenery around her](https://kurve.co.uk/hubfs/Imported_Blog_Media/customer-journey-map.jpeg)
What's the Secret to a Perfect Customer Journey Map?
![a person with a laptop cellphone and a eyeglasses on a table](https://kurve.co.uk/hubfs/Imported_Blog_Media/campaign-creators-1167002-unsplash.jpg)
Lagging Indicators vs Leading Indicators
![two cartoon with a table, with angry expression](https://kurve.co.uk/hubfs/Imported_Blog_Media/34786966_xl-1024x724.jpg)
Tech Stack for Competitive Analysis
![SEO vs. PPC: Which is Best for Startup Growth?](https://kurve.co.uk/hubfs/Imported_Blog_Media/SEO-vs-PPC.png)
SEO vs. PPC: Which is Best for Startup Growth?
![Realistic vs Unrealistic Goals](https://kurve.co.uk/hubfs/Imported_Blog_Media/Realistic-vs-unrealistic-goals.png)
Realistic vs Unrealistic Goals
![6 of the Biggest Customer Journey Mistakes](https://kurve.co.uk/hubfs/Imported_Blog_Media/The-biggest-customer-journey-mistakes.png)
6 of the Biggest Customer Journey Mistakes
![How to Test the Customer Journey With Limited Users | Kurve](https://kurve.co.uk/hubfs/Imported_Blog_Media/How-to-test-the-customer-journey-with-limited-users.png)
How to test the customer journey with limited users
![The Biggest Mistakes With Audience Personas](https://kurve.co.uk/hubfs/Imported_Blog_Media/The-biggest-mistakes-with-audience-personas-.png)
The Biggest Mistakes With Audience Personas
Typical Errors When Creating Audience Personas
Defining buyer personas is an essential exercise. 90% of businesses using personas have developed a clearer understanding of their audience. This is a...
![How to visualise your customer journey](https://kurve.co.uk/hubfs/Imported_Blog_Media/How-to-visualise-your-customer-journey-.png)
How to visualise your customer journey
![The Tech Stack for Identifying a Target Audience](https://kurve.co.uk/hubfs/Imported_Blog_Media/The-essential-tech-stack-for-identifying-a-target-audience.png)
The Tech Stack for Identifying a Target Audience
![people hold four pieces of Puzzles to form a team work idea on a table](https://kurve.co.uk/hubfs/Imported_Blog_Media/photo-1525857222756-37cdb4e87e36.jpg)
How to Analyse a Competitor's Growth Strategy
![An image with red dots black background](https://kurve.co.uk/hubfs/Imported_Blog_Media/ai-art-big-data-158826-e1592600010635.jpg)
Building a Brand: 7 Common Misconceptions
![B2B Startup Growth: Your Ultimate List of Digital Marketing Channels](https://kurve.co.uk/hubfs/Imported_Blog_Media/adeolu-eletu-13086-unsplash-e1592599816413.jpg)