Actionable insights, practical tips, and our latest thinking on marketing matters.

One would like to assume that digital transformation has been achieved already. Unfortunately, the fact that so many large organisations lag behind in this regard will surprise few. The influx of an...

Google processes an estimated 5.6 billion searches every day. That’s 63,000 searches per second. If you want to drive traffic and guarantee engagement, you’ll need to employ several techniques to...

Michael started his career from Kurve before moving client-side to specialise in DTC Ecommerce. He is now Head of Ecommerce Growth at Bleach London.

This article is by Kurve’s Samuel Olsson, a B2C growth, marketing expert specialising in mobile apps. 

Oren Greenberg is the founder of Kurve. He is an experienced marketing consultant, instructor, and mentor, supporting business leaders to drive bottom-line results.

We’re all wired to want more. More customers, more growth, to test more channels, creatives, and copy. And to do it all, we’ll often need more budget (the holy grail).

Important note: You can also...

Facebook Ads have been a massive lever for growth for eCommerce businesses around the world.  If you’re not using them yet, now is the perfect time to start.

It’s deceptively easy to get paid search wrong. For example, simply picking the right search terms to bid on offers plenty of opportunities for marketers to waste their ad spend.

Similarly, ...