Actionable insights, practical tips, and our latest thinking on marketing matters.

App user journey maps look relatively simple, but they require expertise and experience to get right. This article will help you research and design an app user journey map better than your...

As a gift to early-stage app startups, the gods kindly offer a paradox - it is imperative that you do detailed research, but there is insufficient numerical data on users. How can you test your...

Once upon a time there were two prospective lifelong users for your app. One of them converted into an engaged, loyal user, while the other churned after just a few interactions. How can you begin to...

Scaling a mobile app is a complex challenge. 

Scaling a mobile app is a complex challenge.

Michael started his career from Kurve before moving client-side to specialise in DTC Ecommerce. He is now Head of Ecommerce Growth at Bleach London.

Oren Greenberg is the founder of Kurve. He is an experienced marketing consultant, instructor, and mentor, supporting business leaders to drive bottom-line results.

Facebook Ads have been a massive lever for growth for eCommerce businesses around the world.  If you’re not using them yet, now is the perfect time to start.