Actionable insights, practical tips, and our latest thinking on marketing matters.

As a gift to early-stage app startups, the gods kindly offer a paradox - it is imperative that you do detailed research, but there is insufficient numerical data on users. How can you test your...

Once upon a time there were two prospective lifelong users for your app. One of them converted into an engaged, loyal user, while the other churned after just a few interactions. How can you begin to...

Scaling a mobile app is a complex challenge. 

Scaling a mobile app is a complex challenge.

Michael started his career from Kurve before moving client-side to specialise in DTC Ecommerce. He is now Head of Ecommerce Growth at Bleach London.

Oren Greenberg is the founder of Kurve. He is an experienced marketing consultant, instructor, and mentor, supporting business leaders to drive bottom-line results.

Facebook Ads have been a massive lever for growth for eCommerce businesses around the world.  If you’re not using them yet, now is the perfect time to start.

If getting results from cold outreach was quick and easy, everyone would do it. But here’s the truth — it doesn’t actually have to be hard. In fact, there are several common cold outreach mistakes...