![Marketing funnel vs customer journey](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20Marketing%20Funnel%20%20vs.%20Customer%20Journey%20.png)
Actionable insights, practical tips, and our latest thinking on marketing matters.
Posts about:
Growth Marketing
![Marketing funnel vs customer journey](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20Marketing%20Funnel%20%20vs.%20Customer%20Journey%20.png)
![Account-based Marketing vs Lead Generation](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20Account-Based%20Marketing%20vs%20Lead%20Generation.png)
Account-Based Marketing vs Lead Generation
Account-based marketing (ABM) and lead generation are two popular marketing strategies. But when choosing which method to use, the comparison isn’t there.
![[KURVE_SEO] What are the 4 growth strategies](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20What%20are%20the%204%20growth%20strategies.png)
What are the 4 Growth Strategies?
![A man holding a briefcase looking straight at some data perceived as timeless](https://kurve.co.uk/hubfs/Imported_Blog_Media/Digital-1280x640.jpg)
Top Digital Transformation Challenges for Large Organisations
![What is a paid search strategy?](https://kurve.co.uk/hubfs/Imported_Blog_Media/iStock-515232412_b72973a50bf33907e6eef1cde5bd251e_2000.jpg)
What is a paid search strategy?
Paid search increases revenue, drives traffic, and boosts brand awareness. It accounts for roughly 41% of the clicks on a search results page and even helps pave the way for SEO with quick results.
![What is a paid social campaign?](https://kurve.co.uk/hubfs/Imported_Blog_Media/Asset-1_8cd6f4ef2cae2a7d430e9d4f4e43352f_2000.jpg)
What is a paid social campaign?
In 2020, over 3.6 billion people were actively using social media – that number is projected to increase to almost 4.41 billion in 2025. If you're going to remain competitive, it's essential to have...
![How does app store optimisation work?](https://kurve.co.uk/hubfs/Imported_Blog_Media/Asset-1_d91ea58399b19ec4e8e283df27957cb9_2000.png)
How does app store optimisation work?
![What are the advantages and disadvantages of seo compared to ppc?](https://kurve.co.uk/hubfs/Imported_Blog_Media/image4_ea5a72854a07d4b04f0ff14ef2ad256a_2000.png)
SEO Vs PPC: Advantages, Disadvantages & When to Use Them
![5 DTC Performance Marketing Truths That Sound Like Blasphemies](https://kurve.co.uk/hubfs/Imported_Blog_Media/DTC-Performance-Marketing.jpg)
5 DTC Performance Marketing Truths That Sound Like Blasphemies
![group of four people standing with speech bubbles on them](https://kurve.co.uk/hubfs/hero.png)
How to Increase App User Engagement
Following on from my previous post, we’re going to take a deeper look into the hows and whys of increasing app user engagement.
![9 Frequently Asked Facebook Advertising Questions Answered](https://kurve.co.uk/hubfs/Imported_Blog_Media/image.jpg)
9 Frequently Asked Facebook Advertising Questions Answered
![How to Improve Your App Engagement with Automation](https://kurve.co.uk/hubfs/Imported_Blog_Media/matt-artz-lt2GzPlOAmc-unsplash.jpg)
How to Improve Your App Engagement with Automation
![Understanding Share of Voice and Market Share](https://kurve.co.uk/hubfs/Imported_Blog_Media/market-share-of-voice.jpeg)
Understanding Share of Voice and Market Share
![A dark room with a lime light that says](https://kurve.co.uk/hubfs/Imported_Blog_Media/1.jpg)
How to Get More Marketing Budget from Decision-Makers
![A laptop, a wireless mouse, a pencil and a yellow cup on top of a table](https://kurve.co.uk/hubfs/Imported_Blog_Media/image1.jpg)