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k-factor

Marketing

The End of Firebase Deferred Deep Links: Build Next-Gen Referral Engines

by Sam Olsson

Marketing

How to Measure Referral Success: K-Factor, Viral Coefficient, and Retention Rate

Effective referral marketing is not just about launching an invite system—it is about measuring and optimising its impact. Here, we break down K-Factor, Viral Coefficient, and Retention Rate,...

by Sam Olsson

Actionable insights, practical tips, and our latest thinking on marketing matters.

Subscribe here!

Posts by Tag

k-factor

The End of Firebase Deferred Deep Links: Build Next-Gen Referral Engines

How to Measure Referral Success: K-Factor, Viral Coefficient, and Retention Rate

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