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Actionable insights, practical tips, and our latest thinking on marketing matters.
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Growth Marketing (2)
![Landing Pages for Paid Search: What You Might be Missing](https://kurve.co.uk/hubfs/Imported_Blog_Media/landing-pages-for-paid-search.jpg)
![How to calculate CAC for your Mobile App](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20How%20to%20Calculate%20CAC%20for%20Your%20Mobile%20App.png)
How to Calculate CAC for Your Mobile App
![a man standing seeing on his phone](https://kurve.co.uk/hubfs/Imported_Blog_Media/facebook-ads-ecommerce.jpg)
A Quick Guide to Facebook Ads for eCommerce
Using Facebook Ads allows your eCommerce brand to create and publish targeted ads in minutes, reaching audiences who are a perfect fit for your products. You can build awareness for your brand,...
![a man walking on sidewalk at night in street with buildings and sign boards behind him](https://kurve.co.uk/hubfs/Imported_Blog_Media/brand-vs-direct-response.jpg)
Brand-Building vs Direct Response: Where Should You Prioritise Budget?
As an on-demand CMO, I’m often asked about brand-building activity versus conversion-focused optimisation — and where best to spend time, energy, and resources.
I want to be more elaborate than...
![this is the cartoon painted on a wall a sign near says](https://kurve.co.uk/hubfs/Imported_Blog_Media/cold-outreach-mistakes-scaled.jpeg)
5 Cold Outreach Mistakes and How to Avoid Them
![a laptop and flower on a wooden table beside a newspaper](https://kurve.co.uk/hubfs/Imported_Blog_Media/google-ads-saerch-retargeting-scaled.jpeg)
How to Power Your Google Search Retargeting with an Isolated Campaign Strategy
![a laptop and a hand with a debit card](https://kurve.co.uk/hubfs/Imported_Blog_Media/black-friday-facebook-ads-scaled.jpeg)
Black Friday Facebook Ads Strategy: How We Achieved 360% ROAS & Cut CPA by 130%
![A sea of green trees with one tree that's colored yellow](https://kurve.co.uk/hubfs/Imported_Blog_Media/service-positioning-scaled-1.jpeg)
How to Think About Product & Service Positioning: 6 Key Considerations
In recent months, I’ve been delving into positioning more and more. As an on-demand CMO, I tend to get pulled in multiple directions — between strategic and tactical tasks, and between commercial and...
![Mountain bike rider in a rough terrain](https://kurve.co.uk/hubfs/Imported_Blog_Media/startup-cmo.jpg)
What to Know When Hiring a CMO for Your Startup
I recently wrote a LinkedIn post about why CMOs fail when they migrate from a corporate role into an early-stage venture (see it here). And in this short article, I want to dig a bit deeper into the...
![A lady standing seeing on her laptop](https://kurve.co.uk/hubfs/Imported_Blog_Media/leaders-hiring-personal-network.jpeg)
Why Do Leaders Rely on Personal Networks When Hiring Senior Marketing Talent?
![a girls laughing holding tablet in her hand](https://kurve.co.uk/hubfs/Imported_Blog_Media/hiring-senior-marketers-linkedin.jpeg)
LinkedIn Jobs vs Recruitment Agencies: Why Marketing Leaders Prefer a Hiring Platform
![office with people and desktop computers and table](https://kurve.co.uk/hubfs/Imported_Blog_Media/growing-saas-growth-marketing.jpeg)
B2B SaaS Growth Marketing Tips: 3 Key Rules
![very big mountains with clouds](https://kurve.co.uk/hubfs/Imported_Blog_Media/growth-hacking-guide.jpeg)
Growth Hacking: Your Complete Guide
![a man sitting on a chair with his laptop in his office](https://kurve.co.uk/hubfs/Imported_Blog_Media/how-to-hire-head-of-growth-startup.jpeg)
Tips For Recruiting Your Startup’s Head of Growth
![a girls with a laptop in her office](https://kurve.co.uk/hubfs/Imported_Blog_Media/best-startup-marketing-agencies.jpeg)
What Makes the Best Startup Marketing Agency?
The startup world is powerful. According to Crunchbase, there was a 205% increase in venture capital investment between 2014 and 2018. With so many early-stage businesses vying for fast growth,...