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    Unlock Growth With a Fractional CMO

    Struggling to attract the right prospects? Want more exposure for your brand?

    There may be a better option than the hassle and hefty cost of an in-house hire. A Fractional CMO might be the right solution.

    Book a Free Consultation Call
    Fractional CMO

    Clients we work with

    • BT
    • Lenovo
    • Canon
    • Investec
    • HomeServe
    • accurx
    • lansweeper
    • huggg
    • WhoCanFixMyCar
    • Coconut.
    • Lick
    • sweatcoin
    • treecard
    • WeGift
    • barbri global
    • Peakon
    • packed.co
    • Fat Llama
    • fing
    • Lifecake
    • Funding Circle
    • Super Carers
    • Mori
    • nutmeg
    • touchlocal.com
    • DAD
    samuel

    Samuel Olsson

    Fractional CMO

    Growing your brand

    Struggling to scale marketing? Need clarity on what’s working—and what’s not?  
    A full-time CMO might not be the answer.  

    Our Fractional CMO service gives you senior marketing leadership tailored to your stage, goals, and budget. Ideal for startups and scale-ups in:

    - Mobile apps
    - SaaS platforms
    - Tech-driven consumer products
    - B2B software

    Trusted by: BT, Nutmeg, WeGift, Peakon, Coconut, Canon, and more.

     

    positioning-messaging-kurve-3

    Growing category leaders
    An experienced CMO with a proven track record in scaling tech brands, without the cost or commitment of a full-time exec. We help you:
    • Create or refine positioning and messaging
    • Build and lead your internal marketing team
    • Integrate your growth stack and analytics
    • Launch campaigns across paid, organic, and brand
    • Prioritise high-ROI tactics over shiny distractions
    Our clients typically see:
    • Qualified traffic volume up 40–80%
    • Cost per acquisition down 30–60%
    • Funnel clarity and reporting within 60 days

    Challenges we tackle

    Marketing ROI

    Marketing ROI

    • Having a hard time justifying marketing spend
    • Customer acquisition costs are ambiguous
    • Customer lifetime value measurement is missing
    • No return on ad spend (ROAS) visibility
    • Inability to measure social media ROI

    Lead Quality & Vol

    Lead Quality & Volume

    • Lack of clarity over lead quality
    • Lack of volume of relevant opportunities
    • Lead volume too low

    Funnel Measu

    Funnel measurement

    • No visibility over full customer funnel
    • Landing page conversion rates aren’t high enough
    • No incrementality measurement for ad campaigns
    • A mismatch between channels (e.g. Google ads) and internal database
    • CRM isn’t set up properly or too messy

    Funnel Track

    Funnel Tracking

    • Account or user tracking is non-existent

    Content Strategy

    Content Strategy

    • Lack of a well-defined content strategy
    • Difficulty in creating engaging and relevant content
    • Inability to measure content performance

    Brand Awareness

    Brand Awareness

    • Difficulty in establishing brand identity
    • Low brand awareness among target audience
    • Inconsistent brand messaging across channels

    Customer Retent

    Customer Retention

    • High customer churn rate
    • Difficulty in building customer loyalty
    • Lack of a customer retention strategy

    Digital Market

    Digital Marketing

    • Low organic search traffic
    • Low engagement on social media platforms
    • Inability to measure social media ROI

    Sales Enable

    Sales Enablement

    • Lack of alignment between sales and marketing teams
    • Ineffective sales collateral and support materials
    • Difficulty in generating high-quality leads for sales

    Innovation

    Innovation

    • Difficulty in identifying new market opportunities
    • hallenges in launching new products or services
    • Inability to measure success of new product launches

    Our Fractional Leaders

    samuel
    Sam Olssson
    B2C mobile apps

    Sam is one of the original founding partners at Kurve, an award-winning marketer.

    Other unlisted team members may be available.

    Tailored For Tech Companies

    Navigating the tech marketing landscape can be daunting, whether choosing the right tech stack, picking the right channels or hiring for the right in-house team. 

    Process overview:

    • Ideal customer profiles / persona mapping

    • Positioning

    • Messaging

    • Team recruitment & management

    • Brand building

    • Positioning within your competitive context

    • Channel mix

    • Budgeting

    • Meaningful customer insights

    • Automation & process

    • Governance & administration

    • Marketing analytics

    • Market research

    • Personalized and impactful messaging

    • Public relations

    • Paid advertising, including display, search & social

    • Staffing, team building & leadership including training & development

    • Content creation

    • Marketing technology

    • Lead & demand generation

    • Omni-channel marketing

    CaseStudies

    peakon-black
    Case study
    Leads up 56%, CPA down by 41%

    Peakon are one of the leading HRtech employee survey and engagement platforms globally.

    Nutmeg
    Case study
    Kurve reduced CPA by 88%

    Nutmeg are the world’s first online investment manager. They target new investors who are offered...

    WeGift
    Case study
    Kurve increased monthly leads by 56% and decreased CPA by 41%

    WeGift is a Series A funded, UK-based fintech startup building the core infrastructure for the...

    on-demand-cmo-kurve-2

    What is a Fractional CMO?

    A Fractional CMO is a flexible, cost-effective solution for businesses seeking marketing leadership. It allows you to access a Chief Marketing Officer (CMO) with a wealth of experience and proven success on a fractional basis. 

    Your fractional ensures your marketing strategy stays on track and delivers results without the long-term commitment or cost of hiring a full-time executive. With a fractional CMO, you can access proven experience. Driving action with data-driven decision-making tailored rather than guess work.

    As a founder or leader in the tech sector, you're likely aware that standing out in today's competitive market is complex. To ensure consistent growth, your CMO must comprehensively understand your product, market, and unique challenges.

    What does 'fractional' actually mean?

    There's a few different ways fractional CMOs define 'fractional':

    • Some mean part-time
    • Some work 1 day a week, per client
    • Some work 4 days a week for an individual client

    Some focus more on targets & outputs than to a fixed time commitment.

    The main difference between a strategic and tactical resource is knowing the right levers to pull to drive commercial impact. Hence, 'doing' is commoditised, but the 'right doing' by the 'right people' is where transformation for your business thrives.

     

    Is a full-time CMO beneficial enough for your business stage if you can afford it?

    20% of marketing efforts yield 80% of the results. Considering that a full-time CMO works five days a week, a fractional CMO, working just one day on the correct tasks while leading the right team, can outperform a full-time alternative. This effectiveness surpasses a full-time CMO who spends time on less impactful activities managing the wrong people.

    Another consideration is risk. We're advocates of test & learn. If a fractional CMO costs you 25% of a full-time alternative, that's 75% less financial risk you're taking to validate if this role adds value.

    Whether their experience, in terms of budget management, team, and your desired growth objectives, is something they've achieved.

    Fractional CMOs have varied backgrounds. Some originated from PR, brand, performance marketing, product marketing etc'

    You'll want to engage the fractional who's got proven experience with your thesis on where growth will come from in terms of channel mix, audiences and your target offer.

    The biggest barrier to success with marketing is swapping tactics and changing direction mid-way through a plan - so it's important to give enough time to evaluate whomever you decide to go with

    • Marketing analytics

    • Market research

    • Personalized and impactful messaging

    • Public relations

    • Paid advertising, including display, search & social

    • Staffing, team building & leadership including training & development

    • Content creation

    • Marketing technology

    • Lead & demand generation

    • Omni-channel marketing

    What to expect – explaining our process

    Step 1: Audit
    Auditing your existing team, techstack & processes is key for minimising wastage.

    Step 2: Understanding the Landscape
    Your fractional CMO will then analyse your competitors & category.

    Step 3: Measurement
    We'll agree on the set of commercial objectives & marketing KPIs to measure.

    Step 4: Implementation
    Positioning, messaging, channel management, copy and analytics are all setup in this step.

    Step 5: Evaluation
    We run in iterative sprint cycles. Maximising learning through rapid experimentation.

    Frequently Asked Questions

    They are all synonyms of the same concept.

    Our fractional CMOs typically work on either a:

    - Short-term basis e.g. interim

    - Specific engagements e.g. project-based

    - On-going basis until it's time to bring in a full-time hire

    A virtual CMO leads and manages your marketing efforts remotely, crafting strategies, overseeing execution and analyzing results. They bring their expertise to your business without the need for a full-time, in-house executive, saving you costs and resources.

    Hiring a virtual CMO provides your business with expert marketing leadership at a fraction of the cost of a full-time executive.

    Offering flexibility, scalability and access to industry knowledge, helping you achieve your marketing goals more efficiently.

    Interested in finding out more?

    Free Consultation Call