Skip to content

Actionable insights, practical tips, and our latest thinking on marketing matters.

Subscribe here!

Posts about:

Marketing (4)

a man standing seeing on his phone

Marketing

A Quick Guide to Facebook Ads for eCommerce

Using Facebook Ads allows your eCommerce brand to create and publish targeted ads in minutes, reaching audiences who are a perfect fit for your products. You can build awareness for your brand,...

this is the cartoon painted on a wall a sign near says

Marketing

5 Cold Outreach Mistakes and How to Avoid Them

If getting results from cold outreach was quick and easy, everyone would do it. But here’s the truth — it doesn’t actually have to be hard. In fact, there are several common cold outreach mistakes...

a laptop and a hand with a debit card

Marketing

Black Friday Facebook Ads Strategy: How We Achieved 360% ROAS & Cut CPA by 130%

Black Friday is one of the most chaotic and competitive periods in the eCommerce industry, with every brand jostling for the attention of consumers in exactly the same channels. And as people get...

SEO vs. PPC: Which is Best for Startup Growth?

Marketing

SEO vs. PPC: Which is Best for Startup Growth?

SEO vs PPC

“It's choice - not chance - that determines your destiny.”

Jean Nidetch

As the co-founder of Weight Watchers, Jean Nidetch was pursuing a different kind of “lean and agile” to the modern...

The Biggest Mistakes With Audience Personas

Marketing

The Biggest Mistakes With Audience Personas

Typical Errors When Creating Audience Personas

Defining buyer personas is an essential exercise. 90% of businesses using personas have developed a clearer understanding of their audience. This is a...

1 2 3 4