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Actionable insights, practical tips, and our latest thinking on marketing matters.
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![Mobile app user acquisition: Effective strategies & metrics](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20Mobile%20App%20User%20Acquisition%20Effective%20Strategies%20%26%20Metrics.png)
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How To Use TikTok Hashtags in 2024
![Effective techniques to increase app visibility](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20Effective%20Techniques%20to%20Increase%20App%20Visibility.png)
Effective Techniques to Increase App Visibility
![Why is Demographic Segmentation important?](https://kurve.co.uk/hubfs/Why%20is%20Demographic%20Segmentation%20Important.png)
Why is Demographic Segmentation Important?
![What is the best way to promote your app?](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20What%20is%20the%20Best%20Way%20to%20Promote%20Your%20App.png)
What is the Best Way to Promote Your App?
App stores are bursting with brilliant ideas and concepts, fuelled by trends like the rise of AI and low-code app development. But with so much competition, how do you ensure your app gets noticed? ...
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B2B Channels: How to Choose, Test & Validate Your Marketing Channel Mix
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Marketing Funnel vs. Customer Journey
![Account-based Marketing vs Lead Generation](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20Account-Based%20Marketing%20vs%20Lead%20Generation.png)
Account-Based Marketing vs Lead Generation
Account-based marketing (ABM) and lead generation are two popular marketing strategies. But when choosing which method to use, the comparison isn’t there.
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Google Ads vs. LinkedIn Ads: Which Works Best?
Want to reach a B2B or SaaS audience of business professionals and decision-makers? Two advertising platforms stand out: Google Ads and LinkedIn Ads.
![textfield on the left side about Strategy with top 10 mobile app and a guy inside a screen pointing to another screen](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20Empower%20Your%20Strategy%20With%20The%20Top%2010%20Mobile%20App%20Marketing%20Tools.png)
Empower Your Strategy With The Top 10 Mobile App Marketing Tools
![textfield on the left side about tiktok advertising and 2 people dancing on the right side inside a big mobile screen](https://kurve.co.uk/hubfs/KURVE_SEO%5D%20How%20to%20Advertise%20on%20TikTok%20A%20Step-by-Step%20Guide.png)
How to Advertise on TikTok: A Step-by-Step Guide
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15 Mobile App Development Trends To Look Out in 2024
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Breaking the Mold: The SaaS Funnel Guide You Haven't Read Yet
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Types of Paywall Models and How to Optimize Them: Tips and Tricks
![textfield on the left side and a lady using her gadget on the right side with rocket, play button, magnet, hashtag and heart icon](https://kurve.co.uk/hubfs/%5BKURVE_SEO%5D%20How%20to%20Drive%20Viral%20App%20Growth%20in%202024.png)
How to Drive Viral App Growth in 2024
With more than 2.87 million apps available to download on the Google Play Store and Apple App Store, the number one priority for app developers and marketers is to get your app to stand out.