Actionable insights, practical tips, and our latest thinking on marketing matters.

Scaling a mobile app is a complex challenge.

Over the past few months, a clear divide has emerged in the positioning strategies of brands, apps, and digital platforms. The shifts in content moderation, DEI (Diversity, Equity, and Inclusion),...

Google’s decision to sunset Firebase Dynamic Links is forcing app marketers and founders to rethink their deep linking and referral strategies. But rather than viewing this as a challenge, we see an...

Effective referral marketing is not just about launching an invite system—it is about measuring and optimising its impact. Here, we break down K-Factor, Viral Coefficient, and Retention Rate,...

We are delighted to share with you a comprehensive guide that outlines an actionable roadmap for launching a new app on a shoestring budget.

Each section provides a step-by-step approach, complete...

If you're running influencer campaigns on TikTok and not using the Comment Anchor Feature, this article is for you.Over the years, while activating both organic and paid partnerships with influencers...

Launching an app is only the first hurdle in the jam-packed mobile landscape. 

With millions of apps in the market, reaching your target audience is the biggest challenge app makers and marketers face. 

With over a billion active users across the globe, TikTok’s short-form video format commands unprecedented attention. 

Keeping on top of trends isn't only about staying updated as a mobile app developer.