Actionable insights, practical tips, and our latest thinking on marketing matters.

My experience with startups and corporates has educated me greatly about the pitfalls of choosing the wrong growth channels. Every situation is unique, particularly when you’re pushing a fresh idea...

In this data-rich world, marketers cannot ignore the power of information. Indeed, we can all agree that working on gut instinct alone is no recipe for consistent success.

How to do Audience Research

What can you expect from this article?

• How to devise an integrated digital strategy

• Smart ways to conduct great audience research

• How to create audience personas

• ...

Target market and target audience are commonly-used terms which both refer to population segmentation as a tool for focusing advertising and marketing activities.

Digital Marketing Channels For B2B Startups: The Ultimate List

“Should I invest in SEO or PPC?” It’s a question that I get asked regularly, and to say it opens a can of worms is an understatement. In...

Introducing a new app or digital service to the world is more challenging than ever. With fierce competition, a comprehensive go-to-market (GTM) strategy is crucial to ensure your product stands out,...

Google processes an estimated 5.6 billion searches every day. That’s 63,000 searches per second. If you want to drive traffic and guarantee engagement, you’ll need to employ several techniques to...

Acquiring high-value users is crucial for the success of any mobile app or digital service.

Any serious marketing or product analysis is incomplete and ultimately futile without understanding the lifetime value (LTV), or Customer Lifetime Value (CLV) of a business. Customer lifetime value...