Actionable insights, practical tips, and our latest thinking on marketing matters.

9 Ways to Increase Social Media Engagement for Your App in 2025

For consumer apps and digital brands, social media is the primary battlefield for user attention. A high follower count is nice, but a...

One would like to assume that digital transformation has been achieved already. Unfortunately, the fact that so many large organisations lag behind in this regard will surprise few. The influx of an...

When startup founders need someone to lead their business growth, they sometimes look to hire a full-time CMO or Head of Growth. This can often be a critical mistake... Early-stage businesses...

My experience with startups and corporates has educated me greatly about the pitfalls of choosing the wrong growth channels. Every situation is unique, particularly when you’re pushing a fresh idea...

In this data-rich world, marketers cannot ignore the power of information. Indeed, we can all agree that working on gut instinct alone is no recipe for consistent success.

How to do Audience Research

What can you expect from this article?

• How to devise an integrated digital strategy

• Smart ways to conduct great audience research

• How to create audience personas

• ...

Target market and target audience are commonly-used terms which both refer to population segmentation as a tool for focusing advertising and marketing activities.

Digital Marketing Channels For B2B Startups: The Ultimate List

“Should I invest in SEO or PPC?” It’s a question that I get asked regularly, and to say it opens a can of worms is an understatement. In...

Introducing a new app or digital service to the world is more challenging than ever. With fierce competition, a comprehensive go-to-market (GTM) strategy is crucial to ensure your product stands out,...