Posts by
Google’s decision to sunset Firebase Dynamic Links is forcing app marketers and founders to rethink their deep linking and referral strategies. But rather than viewing this as a challenge, we see an...
With about 3 million apps in the market, it's a battle for user attention. Your app may deserve a place at the top - but without a user acquisition plan, it will get lost in the digital noise. Yet,...
App stores are bursting with brilliant ideas and concepts, fuelled by trends like the rise of AI and low-code app development. But with so much competition, how do you ensure your app gets noticed? ...
Account-based marketing (ABM) and lead generation are two popular marketing strategies. But when choosing which method to use, the comparison isn’t there.
With more than 2.87 million apps available to download on the Google Play Store and Apple App Store, the number one priority for app developers and marketers is to get your app to stand out.
