Actionable insights, practical tips, and our latest thinking on marketing matters.

Leads are potential customers that indicate an interest in a product or service, and these leads are generated through various marketing channels, such as paid advertising, SEO, social media, and...

Michael started his career from Kurve before moving client-side to specialise in DTC Ecommerce. He is now Head of Ecommerce Growth at Bleach London.

Oren Greenberg is the founder of Kurve. He is an experienced marketing consultant, instructor, and mentor, supporting business leaders to drive bottom-line results.

Facebook Ads have been a massive lever for growth for eCommerce businesses around the world.  If you’re not using them yet, now is the perfect time to start.

If getting results from cold outreach was quick and easy, everyone would do it. But here’s the truth — it doesn’t actually have to be hard. In fact, there are several common cold outreach mistakes...

Black Friday is one of the most chaotic and competitive periods in the eCommerce industry, with every brand jostling for the attention of consumers in exactly the same channels. And as people get...

When are leading indicators vital?

SEO vs PPC

“It's choice - not chance - that determines your destiny.”

Jean Nidetch

As the co-founder of Weight Watchers, Jean Nidetch was pursuing a different kind of “lean and agile” to the modern...

Typical Mistakes When Building Customer Journeys

First and foremost, it’s important to note that the challenges with customer journeys typically boil down to one simple issue: ultimately you’re not...

Typical Errors When Creating Audience Personas