Actionable insights, practical tips, and our latest thinking on marketing matters.
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What are examples of content marketing?
Content marketing is a vital component of any marketer's growth strategy. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined...
Why is organic social media important
With social media advertising spend projected to be over $50 billion this year in the US alone, it’s clear that marketers recognise the value of social marketing. However, what may be less well known...
What is a paid search strategy?
Paid search increases revenue, drives traffic, and boosts brand awareness. It accounts for roughly 41% of the clicks on a search results page and even helps pave the way for SEO with quick results.
What is a paid social campaign?
In 2020, over 3.6 billion people were actively using social media – that number is projected to increase to almost 4.41 billion in 2025. If you're going to remain competitive, it's essential to have...
How does app store optimisation work?
What is a good content strategy?
Content marketing generates three times as many leads as outbound marketing, and costs 62% less (Demand Metric). Ensuring you’ve got an effective content strategy to deliver your material is...
SEO Vs PPC: Advantages, Disadvantages & When to Use Them
How do you develop an ABM strategy?
What Is the Ideal Cost per Lead?
Marketing andpaid social campaigns are essential to driving growth and expanding your business. And yet, most marketing teams need help attributing engagements to conversions and profits. That's...
5 DTC Performance Marketing Truths That Sound Like Blasphemies
How to Increase App User Engagement
Following on from my previous post, we’re going to take a deeper look into the hows and whys of increasing app user engagement.